How to configure and launch a Facebook prospecting campaign on Novalya?

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Quick summary

This article explains how to configure and launch an automated Facebook prospecting campaign with Novalya. Configuration is identical whether you start from a group or a post.

Accessing Facebook prospecting

📋 Navigation

1. Log into your Novalya dashboard
2. • Go to app.novalya.com

2. Click Facebook > Prospecting

You'll see in the list:

• Facebook groups you imported
• Facebook posts you added

💡 Important: Groups and posts appear in the same place in the list. The "Type" column** lets you identify whether it's a Group or Post.

🎯 Available actions

Each line contains two buttons:

Understanding campaign status

Button colors indicate configuration status:

⚙️ "Settings" button

💡 Important: Even if settings are configured (gray), you can modify them anytime.

📤 "Send" button

Step 1: Select a message

The maximum number of variants is 3 for Starter, 5 for Pro and 10 for Business. Variants rotate in sequence; this cap is not a minimum number to create.

The same template can be used on Facebook and Instagram with {{first_name|fallback}}. On Instagram, Novalya never substitutes the person’s real first name: it uses only the fallback value. With Hello {{first_name|there}}, Instagram receives “Hello there”. With an empty fallback, no first name is inserted. Make sure the message remains readable in both cases. Do not use the old [first name] token for this shared template.

Step 2: Campaign settings

A campaign targets at most 50 prospects. The selected volume is a maximum, not a guarantee of available profiles or a daily Meta quota. For Boost, select at most 20 sends; above that, use another offered pace. Campaign volumes are separate from the account’s monthly quota.

New V2 offers include 300 / 500 / 700 messages per social account per month for Starter / Pro / Business. Included quotas are isolated: one account cannot use another account’s allowance, even within the same Workspace. An optional message pack feeds a shared Workspace top-up pool. AI credits are a different unit. Previously granted historical entitlements remain those of the actual offer.

Step 3: Targeting filters

👤 Gender filter

Available for all Facebook sources (groups and posts).

Available options:

• Male
• Female
• Both (no filter)

⚠️ Accuracy: This filtering relies on data available on Facebook. Slight margin of error is possible (5-10%).

🔍 Keyword filter (groups only)

Availability: Only for Facebook groups** (not for posts).

How does it work?

Novalya analyzes visible information under group members' names, for example:

• Profession
• Company
• University
• Location
• Job title

📝 Keyword examples

Inclusion keywords:

• CEO
• Entrepreneur
• Marketing
• Paris
• Consultant

Exclusion keywords (negative):

• Student
• Retired
• Job seeking

💡 Advanced usage

You can:

• Include keywords (positive filter)
• Exclude certain keywords (negative filter)
• Combine both for precise targeting

Combination example:

• Include: "CEO, Entrepreneur, Founder"
• Exclude: "Student, Seeking, Junior"

A dedicated article details this advanced feature.

See detailed article on keywords →

👍 Interaction targeting (posts only)

Availability: Only for Facebook posts** (not for groups).

For posts, you must choose the interaction type to target:

⚠️ Important: It's not possible** to select both in same campaign.

Step 4: Advanced options

🚫 Already targeted by Novalya

If option is enabled:

• People already contacted via Novalya on Facebook will not be recontacted**

What is NOT taken into account:

• Manually sent messages (outside Novalya)
• Messages sent on Instagram (separate network)

💡 Recommendation: Leave this option enabled to avoid contacting same people multiple times.

💬 People with existing conversation

If option is enabled:

• People with whom a Messenger conversation already exists will be ignored**

Useful for:

• Avoiding re-contacting current clients
• Avoiding re-contacting prospects already in discussion
• Focusing only on new prospects

Step 5: Add tags

Tags are automatically applied when sending message.

🏷️ Using tags

You can:

• Select multiple tags** for this campaign
• Define a main tag

Tag examples:

• Source: "Paris Entrepreneurs Group"
• Status: "Cold prospect"
• Campaign: "Q1 2026 Launch"

💡 Advantage: Tags allow segmenting and tracking your prospects in Novalya CRM.

Confirmation before launch

Before sending, a summary screen displays all your settings:

📋 Complete summary

• ✅ Selected message
• ✅ Strategy (Message alone or + Friend request)
• ✅ Configured volume
• ✅ Chosen interval
• ✅ Applied filters (gender, keywords, interactions)
• ✅ Enabled advanced options
• ✅ Selected tags

🎯 Possible actions

Differences between group and post

Some features vary depending on source:

What happens after launch?

Once campaign is launched:

🚀 Automatic process

1. Profile scan
2. • Novalya scans members/interactions according to your filters
   • Applies gender criteria, keywords, advanced options

2. Progressive sending
3. • Messages are sent according to chosen interval
   • Respects variable pauses for natural behavior

3. Tag application
4. • Each contacted person automatically receives configured tags

4. Real-time tracking
5. • Progress visible on dashboard
   • Automatic stop in case of repeated errors

Configuration best practices

✅ Recommendations

For recent account:

• Volume: 10-20 maximum
• Interval: Optimized or Secure
• Strategy: Message only

For established account:

• Volume: 40-50 per campaign
• Interval: Efficient
• Strategy: Your choice according to your approach

For everyone:

• ✅ Enable "Already targeted by Novalya"
• ✅ Use gender and keyword filters (groups)
• ✅ Test your messages on small volume first

FAQ

Can I launch multiple Facebook campaigns at the same time?

No. You can launch one Facebook campaign at a time.

However, you can launch one Facebook campaign AND one Instagram campaign simultaneously (two different networks).

Valid example:

• ✅ 1 active Facebook campaign + 1 active Instagram campaign

Invalid example:

• ❌ 2 active Facebook campaigns at same time

Can I modify an ongoing campaign?

No. Once launched, campaign follows configured settings. You can stop campaign, then relaunch with new settings.

What happens if I close Chrome during campaign?

Campaign stops immediately.

For a campaign to work, you must:

• ✅ Chrome must stay open
• ✅ Facebook must stay logged in in a tab
• ✅ Computer must stay on
• ✅ Disable automatic sleep

Already sent messages stay sent. Unsent messages remain pending. Reopen Chrome for campaign to resume.

See complete article: Why does Chrome need to stay open? →

Are keyword filters case-sensitive?

No. "CEO", "ceo", "Ceo" are equivalent. Novalya automatically normalizes.

How many tags can I add per campaign?

There's no technical limit. However, to keep your CRM organized, 2-3 tags per campaign are generally sufficient.

Related articles

• How to add a Facebook group?
• How to add a Facebook post?
• How to use keyword filters?
• How do intervals work?
• What are Facebook sending limits?

Need help?

If you have a question about campaign configuration:

📧 Email: support@novalya.com
🎫 Ticket Center: Available from your Novalya space

Our team aims to reply within 24 hours on business days.

Updated on: 14/10/2026