How to configure and launch an Instagram prospecting campaign?

Configure an Instagram campaign

Select the relevant Instagram account and check its session in the Chrome profile you use. Choose an available source, your messages, pace and campaign volume. Check the summary before launching.

Instagram sources currently usable

Use the Instagram posts offered in your workspace to prospect people who interacted with a post. A profile’s follower list is not an available Live source.

Message quotas

New V2 offers include 300 / 500 / 700 messages per social account per month for Starter / Pro / Business. Included quotas are isolated: one account cannot use another account’s allowance, even within the same Workspace. An optional message pack feeds a shared Workspace top-up pool. AI credits are a different unit. Previously granted historical entitlements remain those of the actual offer.

Shared templates and variants

The maximum number of variants is 3 for Starter, 5 for Pro and 10 for Business. Variants rotate in sequence; this cap is not a minimum number to create.

The same template can be used on Facebook and Instagram with {{first_name|fallback}}. On Instagram, Novalya never substitutes the person’s real first name: it uses only the fallback value. With Hello {{first_name|there}}, Instagram receives “Hello there”. With an empty fallback, no first name is inserted. Make sure the message remains readable in both cases. Do not use the old [first name] token for this shared template.

Sending paces and campaign volume

A campaign targets at most 50 prospects. The selected volume is a maximum, not a guarantee of available profiles or a daily Meta quota. For Boost, select at most 20 sends; above that, use another offered pace. Campaign volumes are separate from the account’s monthly quota.

Instagram followers: launch status

Instagram follower-list prospecting is coming soon and has not launched on Live. It is planned for Business. There is no current “Save followers” procedure to follow and no launch date announced in this guide. A future update will describe the procedure and limits at launch.

Plans and limits

Need help?

If you encounter difficulties configuring or launching your Instagram campaign, our support team is available:

• Email: support@novalya.com
• Ticket Center: From your Novalya dashboard

Useful information to provide:

• Your campaign name
• Step where you're stuck
• Screenshots if possible
• Any error messages

Updated on: 14/10/2026