How do I add an Instagram post to prospect people who interacted?

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Quick summary

You can prospect people who interacted with an Instagram post (likes or comments). To do this, simply click the button directly under the publication.

Where is the button?

Under each compatible Instagram post, you'll see an import button.

Button location

The button is displayed directly under the Instagram publication.

The button text displays in your Instagram account language:

French account: Text in French
English account: Text in English
Etc.

Button doesn't appear immediately?

If you don't see the button under a post:

Solutions to try

Step 1: Click the post to open it

Some posts need to be opened in full screen

Step 2: Reload the page

Sometimes the extension needs a few seconds to load

Step 3: Verify extension is active

Novalya icon visible in Chrome
Extension enabled in chrome://extensions/

Step 4: Refresh Instagram

Close and reopen the Instagram tab

What types of posts can be used?

Novalya supports several types of Instagram publications:

Post type	Compatible
Personal profile post	Yes
Professional page post	Yes
Instagram Reel	Yes
Carousel (multiple images)	Yes

As long as the button is visible under the post, it's compatible with Novalya.

What happens when I click the button?

Addition process

When you click the button:

1. Post is registered as source in Novalya

Post URL saved
Available interaction type identified

2. No message is sent at this stage

You're only adding a source
Prospecting starts only when you launch a campaign

3. No profile is stored immediately

Profiles who interacted aren't downloaded
Scan happens when launching campaign

Advantage: Interactions stay up to date. When you launch your campaign, Novalya scans people who interacted at that moment.

Update interactions (resynchronization)

Posts evolve: new likes and comments are added over time.

Example:

Post added after 30 minutes: 50 likes
24 hours later: 120 likes

How to retrieve new interactions?

Option 1: Manual resynchronization

Click the three dots (...) to the right of the post in Novalya
Select "Synchronize"
Novalya retrieves latest data (new likes, comments)

Option 2: Automatic resynchronization

Simply launch prospecting on this post
Novalya automatically resynchronizes before starting

To maximize your reach, wait a few days after publication before launching your campaign, or resynchronize regularly to capture new interactions.

Where to find my added Instagram posts?

Access the list

Once the post is added, find it in your Novalya dashboard:

Navigation:

Log in at app.novalya.com
Click Instagram > Prospecting

In the list:

You see all your added Instagram posts
Type column displays "Post"
"Source" column displays the post link

Example:

Type: Post
Source: instagram.com/p/ABC123...
Actions: Settings | Send

Interaction type choice

When configuring your campaign, you'll need to choose the interaction type to target.

One interaction per campaign

Interaction type	Description
Likes only	Prospect people who liked the post
Comments only	Prospect people who commented on the post

It's not possible to prospect likes AND comments simultaneously on the same campaign.

Solution to target both

To prospect both likes and comments:

Create two separate campaigns:

Campaign 1: Targets post likes
Campaign 2: Targets post comments

Novalya automatically detects duplicates: a person who both liked AND commented will receive only one message.

Instagram limitation: Hidden likes

Some Instagram accounts can hide their likes. In this case, Novalya can only retrieve 50 likes maximum on the post.

Important: This limitation only applies to posts from other accounts. On your own posts, you have access to all your likes without limitation.

Why this limitation (other accounts)?

It's an Instagram restriction, not a Novalya limitation
Instagram only makes 50 likes maximum visible when they're hidden
This limitation doesn't exist on Facebook

Comments are never hidden:

All comments always remain visible
If a post (from another account) has hidden likes, prioritize comment targeting
You access all people who commented

If a post from another account has many likes but you only see a few, prioritize "Comments" targeting to maximize your reach.

Difference with Instagram profiles

Instagram offers two types of sources in Novalya:

Type	How it works
Post	Targets people who interacted (likes/comments)
Profile	Targets followers of an account

Both appear in the same menu Instagram > Prospecting. The "Type" column lets you differentiate them.

See article: How to add an Instagram profile?

Best practices

Choose the right posts

High-performing posts for prospecting:

Posts with many recent interactions
Posts in your niche/theme
Posts from competitors or leaders in your sector
Posts from targeted groups/communities

Avoid:

Too old posts (dated interactions)
Posts unrelated to your offer
Posts with too few interactions

Optimal timing

Add your posts at the right time to maximize fresh interactions when launching your campaign.

FAQ

Can I add the same post multiple times?

No. Once an Instagram post is added as a source, it's registered in Novalya. You cannot add the same post a second time.

A post can be used for multiple different campaigns, but it's only added once as a source.

How many posts can I add?

There's no limit to the number of posts you can add as sources.

Does the post need to be public?

Yes. Novalya can only access public posts visible on Instagram.

What happens if the post is deleted?

If the post is deleted after adding it, the source will no longer work. Novalya will alert you when launching the campaign.

Are Instagram stories compatible?

No. Only permanent Instagram posts are compatible, not ephemeral stories.

How to configure an Instagram campaign?How to add an Instagram profile as source?What are Instagram sending limits?

Need help?Our support team is available by email at support@novalya.com or via the **Ticket Center** in your Novalya space.Average response time under 2 hours during business days.

Updated on: 27/03/2026

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