Can I use my own Facebook and Instagram posts as prospecting source?

Reading time: 4 min

Quick summary

Yes, and it's actually an excellent strategy! Using your own posts allows targeting prospects who already showed interest in your content, qualifying your audience, and engaging with your followers in a personalized way.

How to add your own posts?

Identical procedure

To add your own posts as prospecting source, the procedure is exactly the same as for other accounts' posts.

On Facebook:

1. Go to your Facebook post
2. Click the add button under the post
3. Post is registered in Novalya

On Instagram:

1. Go to your Instagram post
2. Click the add button under the post
3. Post is registered in Novalya

See articles: How to add a Facebook post? | How to add an Instagram post?

Why target your own posts?

Strategic advantages

Using your own posts as prospecting source offers several major advantages:

Already qualified prospects

• People already saw your content
• They showed interest by liking or commenting
• Response rate generally higher than cold prospecting

Precise segmentation

• You know exactly which content interested them
• You can adapt your message according to post
• Better personalization possible

Natural engagement

• You're not contacting complete strangers
• Conversation starts with shared context
• Less resistance, more trust

Lead warming

• Reactivate people who interacted weeks/months ago
• Transform passive interactions into active conversations

Use cases: When to use this strategy?

1. Relaunch prospects who showed interest

Situation:

You publish content regularly and get likes/comments, but few people take action.

Strategy:

• Wait 24-48h after publication
• Add post in Novalya
• Target likes or comments
• Personalized message referencing post

MLM example:

Your post: "Testimonial: I lost 5kg in 3 weeks!"

80 likes + 15 comments

Message: "Hi! I saw you liked my post about my transformation. Interested to know more about the program I followed?"

E-commerce example:

Your post: "New product: Eco-friendly bag available!"

120 likes + 25 comments

Message: "Hey! Thanks for liking my new collection. I'm offering -15% with code EARLY if you order this week 😊"

2. Qualify prospects before cold prospecting

Situation:

Before contacting cold prospects, you want to identify who's truly interested in your offer.

Strategy:

• Publish valuable content related to your offer
• Wait for interactions
• Target only people who interacted
• You have pre-qualified audience

Coaching example:

Your post: "3 mistakes 90% of beginner entrepreneurs make"

200 likes

Message: "Hi! Your like on my post made me happy 😊 I offer a free 30min discovery session to help entrepreneurs. Interested?"

3. Segment audience by interaction type

Situation:

You want to adapt your approach based on each person's engagement level.

Strategy:

• Comments = Highly engaged prospects → Direct offer
• Likes = Interested prospects → Value content first

2 different campaigns with 2 different messages:

Campaign 1 (Comments):

"Hi! Thanks for your comment on my post. You seem really interested in the subject. I'm sending you a link to my free training."

Campaign 2 (Likes):

"Hey! I saw you liked my post. I share content on this topic regularly, feel free to follow me to not miss anything 😊"

4. Engage with audience - Propose other content

Situation:

You want to transform your passive followers into engaged audience on other platforms.

Multiple strategies:

Redirect to other platform:

• Instagram post → Propose joining private Facebook group
• Facebook post → Invite to follow on Instagram or TikTok
• Centralize audience on main platform

Offer ebook (capture email):

• Value post → Propose complementary free ebook
• Collect email for newsletter
• Build qualified email list

Invite to webinar or event:

• Post on theme → Invite to webinar on subject
• Testimonial post → Propose live Q&A session
• Educational post → Free workshop

Multi-platform example:

Your Facebook post: "5 nutrition tips I use daily"

150 likes

Message: "Hey! Your like made me happy 😊 I share even more nutrition content in my private Facebook group. I'll send you the link in PM if interested!"

Lead magnet example:

Your Instagram post: "How I organize my entrepreneur week"

200 likes + 30 comments

Message: "Hi! I created a free PDF '7 templates to organize your week like a pro'. I'll send you the download link if you want?"

Which types of posts to use?

High-performing posts for this strategy

High-engagement posts:

• Minimum 50 interactions (likes + comments)
• Relevant to your offer
• Published in last 7 days (for warm prospects)

Recommended content types:

Avoid

Irrelevant posts:

• Personal posts unrelated to your offer
• Posts with too few interactions (< 20)
• Too old posts (> 6 months) except warming strategy

Advanced strategies

Warm up old posts

Strategy:

• Identify your successful posts from last 3-6 months
• Add them in Novalya
• Target people who interacted back then
• Message: "You liked my post X months ago..."

Combine own posts + external posts

High-performing mixed strategy:

Step 1: Publish valuable content on your profile

Step 2: Add your posts + competitors/influencers posts

Step 3: Create 2 campaign types:

• Your posts → Personalized message "You saw my content..."
• External posts → Classic prospecting message

Result: Diversified audience, adapted messages

Best practices

Avoid duplicates: Don't target if existing conversation

When using your own posts, some people who interacted may already be in conversation with you.

Solution: Filtering option

In your campaign configuration, use the Don't target if existing conversation option.

Advantages:

• Avoids sending message to someone you already talked to
• Targets only new prospects
• More professional, less spam risk

Use case:

• You publish regularly and get interactions
• Some people already responded to your old messages
• Others were never contacted
• Filter allows targeting only latter

Optimal timing

For warm prospects (reactivity):

• Wait 24-48h after publication
• Interactions are fresh
• Better content memory

For warming (nurturing):

• Posts from 1-6 months
• Reactivate old interested people
• Remind context in message

Message personalization

Always mention post:

• "I saw you liked my post about X..."
• "Thanks for your comment on..."
• "You liked my publication about..."

Adapt according to content:

• Testimonial post → Propose same result
• Advice post → Deepen subject
• Promo post → Exclusive offer

Volume and frequency

Recommendation:

• 1-3 of your posts per week
• Vary targeted content types
• Monitor response rates

Facebook vs Instagram difference

Facebook

Advantages:

• All likes visible
• All comments visible
• Facebook groups for expanded targeting

Post types:

• Personal profile posts
• Facebook page posts
• Group posts

Instagram

Advantages:

• Comments always 100% visible
• Often stronger engagement

Instagram limitations (only on other accounts' posts/profiles):

• Likes can be hidden (max 50 visible) on other accounts' posts
• Followers can be hidden (max 50 visible) on other accounts' profiles

Important: On your own posts and your own account, you have access to all your likes and all your followers without limitation.

See article: Instagram hidden followers/likes limitation

FAQ

Will my followers know I'm using Novalya?

No. Message arrives via Messenger or Instagram DM like a normal message. Your followers don't know you're using a tool.

Can I target my Instagram stories?

No. Only permanent posts are compatible, not ephemeral stories.

How long after publication should I add my post?

There's no mandatory delay. You can add a post immediately after publication or several months later depending on your strategy.

Can I use the same post for multiple campaigns?

Yes. A post added once can be used for multiple successive campaigns with different messages.

Does it work for Reels and videos too?

Yes. Facebook/Instagram Reels and videos work exactly like classic posts.

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Updated on: 27/03/2026