Why doesn't my campaign start (prospecting, CRM or birthdays)?

Reading time: 3 min

Quick summary

Campaign may not start for several reasons: unfinalized settings, Chrome closed, inactive session, Meta restriction or invalid source. This guide helps you quickly identify cause.

Check campaign is "ready"

Send button must be blue

In Novalya, campaign is ready when:

• Settings button is gray (configuration complete)
• Send button is blue

If Send button is grayed out:

✅ Solution:

1. Click Settings
2. Complete all configuration steps
3. Validate each step
4. Return to campaign list
5. Send button should now be blue

See article: How to configure Facebook prospecting campaign?

See article: How to configure Instagram prospecting campaign?

Check Chrome and sessions

Chrome must be open

Even if Novalya interface is accessible, campaigns require:

Required:

• Google Chrome open
• Active Facebook/Instagram session
• Computer on (not sleeping)
• Active internet connection

✅ Solution:

1. Open Google Chrome
2. Log into Facebook in Chrome
3. Log into Instagram in Chrome
4. Disable automatic sleep
5. Relaunch campaign

See article: Why must Chrome stay open during Novalya use?

Technical extension problem

Debugging if problem persists

If campaign still doesn't start despite above checks:

✅ Solution:

Problem may come from Chrome extension. Follow complete procedure:

See article: How to solve Novalya Chrome extension problems?

Quick actions:

• Uncheck/recheck extension
• Check extension is up to date
• Clear Facebook/Instagram cookies
• Change FB/IG language to English

Check temporary Meta restriction

Facebook/Instagram can limit your account

If Facebook or Instagram temporarily limits your account, campaign may not start.

Restriction signs:

• Meta notification about limitation
• Recently blocked actions
• Error message when sending

✅ Solution:

1. Check your Facebook/Instagram notifications
2. If temporary block: wait for lift (30 min to few hours)
3. Resume gradually (reduced volume)
4. Use more prudent interval

See article: My account is temporarily blocked, what to do?

See article: How to do account warm-up?

Specific case: Automatic AI Comments

Source without text or consecutive failures

If you launch automatic AI Comments campaign:

Possible problems:

• Many posts don't have enough text
• Multiple consecutive failures
• Novalya automatically stops campaign

✅ Solutions:

Reduce volume:

• Go from 50 to 10-20 posts
• Test first with small volume

Increase interval:

• Switch to 60 or 90 seconds
• Allow more time between comments

Test in manual mode:

• Validate your settings work
• Comment 3-5 posts manually
• Then switch to automatic

See article: Why aren't my AI comments publishing?

Specific case: Facebook Birthdays

No birthdays available

Birthdays are only available if Facebook displays birthdays for chosen period.

Problem:

• You launch D-2 campaign
• But Facebook shows no birthdays in 2 days
• Campaign finds no one to target

✅ Solutions:

Try another period:

• Test Day D instead of D-2
• Test D+1 instead of Day D
• Check there are birthdays displayed on Facebook

Check Facebook Birthdays tab:

1. Go to Facebook
2. Menu > Events > Birthdays
3. Check there are birthdays displayed
4. Novalya can only target birthdays visible here

See article: How to send Facebook birthday messages?

30-second checklist

Before contacting support:

✅ Send button is blue (campaign ready)

✅ Chrome is open

✅ Active Facebook/Instagram sessions

✅ Computer on (no sleep)

✅ No visible Meta restriction

✅ Valid source (text for AI Comments / birthdays displayed on FB)

If everything is OK but campaign doesn't start:

→ Follow extension debugging procedure

Contact support

Provide maximum information

If problem persists:

Essential information:

• Screenshots of problem
• Screenshot of FB/IG tab (click top left)
• Exact name of concerned campaign
• Steps already tested

Specific case: Problem with tag/pipeline

• If campaign doesn't start
• Test without adding tag/pipeline
• If it works without tag → mention it to support

See all details: Contact support

FAQ

Campaign was ready but doesn't start, why?

First check Chrome is open and your Facebook/Instagram sessions are active. If yes, follow extension debugging procedure.

How long for campaign to start?

Campaign starts immediately (few seconds) after clicking Send. If nothing happens after 30 seconds, there's problem.

Can I launch multiple campaigns at once?

Yes, but attention to limits: one campaign per network (not 2 simultaneous Facebook campaigns). You can launch 1 Facebook campaign AND 1 Instagram campaign at same time.

Send button stays grayed, what to do?

Open Settings and check all steps are completed. Required field is probably missing.

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Updated on: 27/03/2026