Why aren't my messages sending?

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Quick summary

If your messages aren't sending, cause is usually: inactive Facebook/Instagram session, Chrome closed, temporary Meta restriction, consecutive errors or depleted plan quota.

Check Chrome and session

Chrome must be open and connected

To send messages, Novalya needs:

Required:

• Google Chrome open
• Connected Facebook/Instagram session
• Active internet connection
• Computer on (without sleep)

✅ Solution:

1. Open Google Chrome
2. Check you're logged into Facebook in Chrome
3. Check you're logged into Instagram in Chrome
4. Disable automatic sleep
5. Check your internet connection
6. Relaunch campaign

See article: Why must Chrome stay open during Novalya use?

Technical extension problem

Debugging if messages aren't leaving

If Chrome is open, sessions active, but messages still aren't sending:

✅ Solution:

Problem may come from Chrome extension. Follow complete procedure:

See article: How to solve Novalya Chrome extension problems?

Quick actions:

• Uncheck/recheck extension (30 sec)
• Clear Facebook/Instagram cookies
• Change FB/IG language to English
• Disable other Chrome extensions

Check Meta restriction

Facebook/Instagram temporarily limits

If Meta limits your account, messages may not send.

Restriction signs:

• Meta notifications about limitation
• Message "You can't send messages right now"
• Recently blocked actions

✅ Solution:

1. Check your Facebook/Instagram notifications
2. Open Facebook/Instagram directly in Chrome
3. If visible block: wait for lift (30 min to few hours)
4. Resume gradually with reduced volume
5. Use more prudent interval (Secured)

See article: My account is temporarily blocked, what to do?

See article: How to do account warm-up?

Novalya stops after multiple consecutive failures

Automatic security stop

If multiple sends fail in row, Novalya can automatically interrupt campaign to avoid:

• Repeated unnecessary actions
• Account stability degradation
• Triggering Meta restrictions

✅ Solution:

1. Check session and Meta restriction
2. Correct identified problem
3. Wait 10-15 minutes
4. Relaunch new campaign with reduced volume

See article: Why does Novalya stop during campaign?

Check your plan quota

Available messages

If your monthly quota is depleted, sends are blocked.

Check your quota:

1. Log into your Novalya space
2. Dashboard > Remaining quota
3. Check how many messages you have left

Quotas by plan:

• Starter: 300 messages/month
• Pro: 800 messages/month
• Business: 1500 messages/month

✅ Solution if quota depleted:

Option 1: Wait for renewal

• Quotas recharge on your anniversary date
• Check your next renewal date

Option 2: Upgrade your plan

• Switch to higher plan
• New quota applies immediately

See article: What are Novalya plans and their limits?

See article: How to upgrade my Novalya subscription?

Check campaign configuration

Campaign ready to send

Send button must be blue for campaign to work.

If Send button is grayed out:

✅ Solution:

1. Open Settings
2. Check all steps are completed
3. Finalize configuration
4. Return to list
5. Send button should be blue

See article: Why doesn't my campaign start?

30-second checklist

Before contacting support:

✅ Chrome open

✅ Facebook/Instagram logged in Chrome

✅ Computer on + internet OK

✅ No visible Meta restriction

✅ Plan quota available

✅ Campaign "ready" (Send blue)

If everything is OK but messages aren't sending:

→ Follow extension debugging procedure

Contact support

Provide maximum information

If problem persists:

Essential information:

• Screenshots of problem and errors
• Screenshot of FB/IG tab (click top left)
• Exact name of concerned campaign
• Steps already tested

Specific case: Problem with tag/pipeline

• If messages aren't sending or campaign stops
• Test without adding tag/pipeline
• If messages leave without tag → problem comes from tag
• Mention it to support with tag name

See all details: Contact support

FAQ

Messages were sending before but not anymore?

First check your remaining quota. If OK, check there's no Meta restriction. Otherwise, follow extension debugging procedure.

Some messages leave but not all?

This can indicate partial Meta restriction or that some profiles have strict privacy settings. Reduce volume and interval.

How long does temporary Meta block last?

Generally 30 minutes to few hours. In some cases, can last 24-48h. Resume gradually after lift.

Can I force sending if Novalya stopped?

No. If Novalya stopped after consecutive failures, it's to protect your account. Identify and correct problem before relaunching.

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Updated on: 27/03/2026