What happens if I change my Facebook account on Novalya?

Reading time: 3 min

Quick summary

Yes, it's possible to change the Facebook account connected to Novalya. However, this action results in deletion of most data linked to the old account.

What happens when you switch accounts?

When connecting a new Facebook account, all data linked to the old account is deleted.

🗑️ Automatically deleted data

Data type	Deleted
Imported Facebook groups	✅ Yes
Complete CRM history	✅ Yes
Prospect tags	✅ Yes
Pipeline stages	✅ Yes
Contact history	✅ Yes
Downloaded friend list	✅ Yes
Contact statuses (HOT/WARM/COLD)	✅ Yes

✅ What is kept

Saved messages in your library remain available.

Your message templates are not deleted when switching accounts. You can reuse them with the new account.

Why is this deletion necessary?

Each Facebook account has:

🔐 Its own ecosystem

Its own prospecting history
Its own prospects and contacts
Its own Meta reputation logic
Its own groups and friends

Data from account A cannot be transferred to account B because:

Account A's prospects aren't connected to account B
Account A's groups aren't accessible from account B
Account A's history makes no sense for account B

Keeping this data would create inconsistencies and errors in the CRM.

Account switching procedure

Step 1: Disconnect current account

Novalya Dashboard → Settings
Connections section
Click "Disconnect Facebook"
Confirm disconnection

⚠️ Warning: This action deletes all data linked to this account.

Step 2: Connect new account

Click "Connect Facebook"
Make sure you're logged into Chrome with the new Facebook account
Authorize Novalya permissions
✅ New account is now active

Total duration: Less than 2 minutes

Important recommendation

Switching Facebook accounts is technically possible, but strongly discouraged if you actively use:

❌ Avoid if you're using:

Novalya CRM with prospect history
Regular Facebook group imports
Friend list for prospecting
Prospect tracking with tags and statuses
Pipelines with configured stages

Why? You'll lose all this history and have to start from scratch.

✅ Acceptable if:

You're just starting with Novalya
You don't have any important data yet
You're testing different accounts
You're completely changing strategy

Alternative: Multiple Novalya accounts

If you want to regularly use multiple Facebook accounts:

💡 Recommended solution

Create multiple Novalya accounts (one per Facebook account).

Advantages:

No data loss
Simultaneous prospecting possible
Completely separate environments
No risk of confusion

Cost:

One subscription per Novalya account
Discounts possible for multi-accounts (contact support)

Learn more about multi-accounts →

Common use cases

Case 1: Freelancer with multiple clients

You manage prospecting for 2 clients with different Facebook accounts.

Solution A (switching):

❌ Switch accounts every week
❌ Lose data with each switch
❌ CRM restart each time

Solution B (multi-accounts):

✅ 2 separate Novalya accounts
✅ Data preserved for each client
✅ Simultaneous prospecting possible

Case 2: Testing multiple profiles

You're testing which Facebook profile performs better for your prospecting.

Solution (acceptable switching):

Test Profile A for 2 weeks
Switch to Profile B and test 2 weeks
Compare results and keep the best

In this case, data loss is acceptable since it's specifically a test.

FAQ

Can I recover old account data after switching?

No. Once the account is switched, old account data is permanently deleted. It cannot be recovered, even by reconnecting the old account.

How many times can I switch accounts?

Technically, as many times as you want. But avoid more than 2-3 switches per week to avoid being flagged by Meta as suspicious behavior.

Do my statistics carry over between accounts?

No. Each Facebook account has its own separate statistics in Novalya. If you switch accounts, you start from zero for statistics.

Do I need to wait before reconnecting the old account?

No, you can reconnect the old account immediately. However, remember that the data will have been deleted during the first disconnection.

Does switching affect my ongoing campaigns?

Yes. All campaigns linked to the old account are immediately stopped and deleted when switching. You'll need to reconfigure your campaigns with the new account.

Questions about account switching?

Our team advises you on the best approach for your situation.

Email: support@novalya.com
Live chat: Available on your Novalya dashboard

We typically respond within 2 hours during business days.

Updated on: 27/03/2026

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