How to configure and launch a Facebook prospecting campaign on Novalya?

Reading time: 5 min

Quick summary

This article explains how to configure and launch an automated Facebook prospecting campaign with Novalya. Configuration is identical whether you start from a group or a post.

Accessing Facebook prospecting

📋 Navigation

1. Log into your Novalya dashboard

• Go to app.novalya.com

2. Click Facebook > Prospecting

You'll see in the list:

• Facebook groups you imported
• Facebook posts you added

💡 Important: Groups and posts appear in the same place in the list. The "Type" column** lets you identify whether it's a Group or Post.

🎯 Available actions

Each line contains two buttons:

Understanding campaign status

Button colors indicate configuration status:

⚙️ "Settings" button

💡 Important: Even if settings are configured (gray), you can modify them anytime.

📤 "Send" button

Step 1: Select a message

During configuration, you must choose the message to send.

📝 Two options

Option 1: Select existing message

• Choose from your saved messages
• Use an already tested template

Option 2: Create new message

• Click "Create new message"
• Write your message directly

💬 Send format

Message will be sent in a Messenger conversation thread.

✨ Available personalization

On Facebook, the detected first name can be used to personalize the message.

Example:

Hello {firstname}, I saw you're part of the group...

First name will be automatically replaced when sending.

Step 2: Campaign settings

🎯 Sending strategy

Choose your approach:

📊 Volume per campaign

Selected volume corresponds to number of people targeted in this campaign.

⚠️ Important to understand:

Example:

• You configure a campaign with volume = 50
• This means: 50 people from THIS group or THIS post will be contacted
• Your global quota depends on your Novalya subscription

⚠️ Configured volume vs actual profiles

Configured volume is a maximum target, not a guarantee.

If your filters are too restrictive (gender + strict keywords), actual number of found profiles may be lower than configured volume.

Concrete example:

• You configure volume of 50
• You enable Male filter + keyword "CEO" + keyword "Paris"
• Scan finds only 23 matching profiles
• Campaign will send 23 messages (not 50)

💡 Tip: Start with broad filters, then refine progressively if needed.

⏱️ Time intervals

Choose message sending pace with this Facebook prospecting tool:

💡 Automatic variation: Intervals vary randomly within selected range to avoid detectable fixed rhythm.

🔒 Boost mode limitation

Important: Boost mode is limited to 20 sends maximum** per campaign.

If you configure volume greater than 20 with Boost mode:

• Boost mode is automatically disabled
• Mode switches to "Efficient"

This limitation protects your account against restrictions.

⚠️ Important: Respecting Meta rules

Novalya doesn't bypass any Meta limitation.

This tool to automate Facebook messages allows automating actions you could do manually, but Meta's rules and limits always apply.

Respecting these rules depends on:

• Your account quality and age
• Your message content
• Your prospect targeting
• Your activity history

Learn more about Meta limits →

Learn more about intervals →

Step 3: Targeting filters

👤 Gender filter

Available for all Facebook sources (groups and posts).

Available options:

• Male
• Female
• Both (no filter)

⚠️ Accuracy: This filtering relies on data available on Facebook. Slight margin of error is possible (5-10%).

🔍 Keyword filter (groups only)

Availability: Only for Facebook groups** (not for posts).

How does it work?

Novalya analyzes visible information under group members' names, for example:

• Profession
• Company
• University
• Location
• Job title

📝 Keyword examples

Inclusion keywords:

• CEO
• Entrepreneur
• Marketing
• Paris
• Consultant

Exclusion keywords (negative):

• Student
• Retired
• Job seeking

💡 Advanced usage

You can:

• Include keywords (positive filter)
• Exclude certain keywords (negative filter)
• Combine both for precise targeting

Combination example:

• Include: "CEO, Entrepreneur, Founder"
• Exclude: "Student, Seeking, Junior"

A dedicated article details this advanced feature.

See detailed article on keywords →

👍 Interaction targeting (posts only)

Availability: Only for Facebook posts** (not for groups).

For posts, you must choose the interaction type to target:

⚠️ Important: It's not possible** to select both in same campaign.

Step 4: Advanced options

🚫 Already targeted by Novalya

If option is enabled:

• People already contacted via Novalya on Facebook will not be recontacted**

What is NOT taken into account:

• Manually sent messages (outside Novalya)
• Messages sent on Instagram (separate network)

💡 Recommendation: Leave this option enabled to avoid contacting same people multiple times.

💬 People with existing conversation

If option is enabled:

• People with whom a Messenger conversation already exists will be ignored**

Useful for:

• Avoiding re-contacting current clients
• Avoiding re-contacting prospects already in discussion
• Focusing only on new prospects

Step 5: Add tags

Tags are automatically applied when sending message.

🏷️ Using tags

You can:

• Select multiple tags** for this campaign
• Define a main tag

Tag examples:

• Source: "Paris Entrepreneurs Group"
• Status: "Cold prospect"
• Campaign: "Q1 2026 Launch"

💡 Advantage: Tags allow segmenting and tracking your prospects in Novalya CRM.

Confirmation before launch

Before sending, a summary screen displays all your settings:

📋 Complete summary

• ✅ Selected message
• ✅ Strategy (Message alone or + Friend request)
• ✅ Configured volume
• ✅ Chosen interval
• ✅ Applied filters (gender, keywords, interactions)
• ✅ Enabled advanced options
• ✅ Selected tags

🎯 Possible actions

Differences between group and post

Some features vary depending on source:

What happens after launch?

Once campaign is launched:

🚀 Automatic process

1. Profile scan

• Novalya scans members/interactions according to your filters
• Applies gender criteria, keywords, advanced options

2. Progressive sending

• Messages are sent according to chosen interval
• Respects variable pauses for natural behavior

3. Tag application

• Each contacted person automatically receives configured tags

4. Real-time tracking

• Progress visible on dashboard
• Automatic stop in case of repeated errors

Configuration best practices

✅ Recommendations

For recent account:

• Volume: 10-20 maximum
• Interval: Optimized or Secure
• Strategy: Message only

For established account:

• Volume: 40-50 per campaign
• Interval: Efficient
• Strategy: Your choice according to your approach

For everyone:

• ✅ Enable "Already targeted by Novalya"
• ✅ Use gender and keyword filters (groups)
• ✅ Test your messages on small volume first

FAQ

Can I launch multiple Facebook campaigns at the same time?

No. You can launch one Facebook campaign at a time.

However, you can launch one Facebook campaign AND one Instagram campaign simultaneously (two different networks).

Valid example:

• ✅ 1 active Facebook campaign + 1 active Instagram campaign

Invalid example:

• ❌ 2 active Facebook campaigns at same time

Can I modify an ongoing campaign?

No. Once launched, campaign follows configured settings. You can stop campaign, then relaunch with new settings.

What happens if I close Chrome during campaign?

Campaign stops immediately.

For a campaign to work, you must:

• ✅ Chrome must stay open
• ✅ Facebook must stay logged in in a tab
• ✅ Computer must stay on
• ✅ Disable automatic sleep

Already sent messages stay sent. Unsent messages remain pending. Reopen Chrome for campaign to resume.

See complete article: Why does Chrome need to stay open? →

Are keyword filters case-sensitive?

No. "CEO", "ceo", "Ceo" are equivalent. Novalya automatically normalizes.

How many tags can I add per campaign?

There's no technical limit. However, to keep your CRM organized, 2-3 tags per campaign are generally sufficient.

Related articles

• How to add a Facebook group?
• How to add a Facebook post?
• How to use keyword filters?
• How do intervals work?
• What are Facebook sending limits?

Need help?

If you have a question about campaign configuration:

📧 Email: support@novalya.com

🎫 Ticket Center: Available from your Novalya space

Average response time: Less than 2 hours during business days

Updated on: 27/03/2026