How do AI Comments work on Facebook and Instagram with Novalya?

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Quick summary

AI Comments allow generating and publishing relevant comments on Facebook and Instagram from post text. Two modes exist: manual (you validate before publishing) and automatic (Novalya comments in series at set interval).

Two usage modes

Mode 1: Manual (total control)

How it works:

You scroll on Facebook or Instagram
You click "Generate comment"
You validate, modify or regenerate before publishing

Advantages:

Total control over each comment
You decide what gets published
Perfect for testing your settings

See article: How to comment manually with AI Comments?

Mode 2: Automatic (campaign)

How it works:

You launch automatic comments campaign
You define number of posts to comment (max 50)
You choose interval (30/60/90 seconds)
Novalya comments automatically without validation

Advantages:

Time savings on volume
Complete automation
Efficient once your settings are validated

See article: How to launch automatic AI comments campaign?

Where can we use AI Comments?

Full Facebook and Instagram compatibility

AI Comments work everywhere there's text in a post:

Facebook:

Feed (homepage)
Facebook Groups
Facebook Pages
Facebook Profiles

Instagram:

Feed (homepage)
Instagram Profiles

Compatible post types:

Classic posts
Ads (sponsored posts)
Reels
Videos
Carousels

Mandatory condition: Post must contain text. Posts without text (or with too little) cannot be commented by AI.

How AI generates comments

Text analysis only

AI works as follows:

What AI analyzes:

Only post text
Content context and theme
Language automatically detected

What AI does NOT analyze:

Images or videos
Author's profile
Existing comments
Account history

AI generates relevant comments based exclusively on publication text. More text in post, better the generated comment.

Where to find AI Comments buttons

"Generate comment" button

Location:

Under each compatible post
In comments bar

If button not visible:

Click "Comment" under post
Comments bar displays
"Generate comment" button appears

Configuration wheel

Location:

Right next to "Generate comment" button
Icon ⚙️ or "..." depending on interface

Purpose:

Quickly adjust settings
Modify language, style, emojis, length
Without leaving Facebook/Instagram

You can also configure settings directly from your Novalya space (AI Comments menu), convenient for complete configuration.

Available settings

Customizable configuration

You can define:

Language:

Auto-detection of post language
Or fixed language according to your usage
8 available languages including FR (tu/vous) and PT (tu/você)

Style (4 presets):

Professional: Clear, Concise, No Emojis
Friendly: Warm, Conversational, Light Emojis
Punchy: Short, Impactful, Call-to-action
Storytelling: A bit longer, Contextual, Expressive

Length:

Short: 1 sentence
Medium: 2 sentences

Emojis:

With emojis
Without emojis

Gender:

Male or Female (personalizes certain languages)

See article: How to configure AI Comments?

Credits: How it works

Consumption at generation

Important: Credits are consumed at generation, not at publication.

How it works:

1 "Generate comment" click = 1 credit consumed
Regenerate 3 times = 3 credits consumed
Publish or not publish = no impact on credits

Quotas by plan:

Plan	Monthly credits
Starter	100 AI comments
Pro	200 AI comments
Business	500 AI comments

Recharge:

Credits recharge on your anniversary date (billing cycle)
You can see remaining credits on Novalya dashboard

If you run out of credits:

Upgrade your plan
Or buy additional credits as add-on

See article: How many AI comments according to my plan?

Limits and security

Automatic campaigns

Technical limits:

Maximum 50 comments per automatic campaign
Available intervals: 30, 60 or 90 seconds
Automatic stop if multiple consecutive failures

Usage recommendations

Recommended daily volume:

Beginners: Start with 10-15 comments/day
Active accounts: 25-50 comments/day depending on seniority
Progress gradually

Even though commenting is valued by Facebook and Instagram, stay reasonable in your volumes to avoid any temporary restriction.

Recommended warm-up

Gradual start

For new AI Comments users:

Week 1:

10-15 comments/day maximum
Manual mode recommended
Test your settings

Week 2:

20-30 comments/day
Mix manual and automatic
Validate quality

Week 3+:

25-50 comments/day
Automatic mode possible
Volume adapted to your activity

This gradual approach allows Facebook and Instagram to get used to your new commenting activity.

FAQ

Are AI comments detectable?

No. Novalya developed truly human prompt that makes comments undetectable. Generated comments are natural and relevant to post context.

Can I modify comment before publishing?

Yes, in manual mode. You can modify generated text before publishing it.

What happens if post has no text?

AI cannot generate comment. In automatic mode, Novalya skips to next post without counting this post.

Can I use AI Comments on my own posts?

Yes, technically possible, but commenting on your own posts is generally not good practice.

Are unused credits carried over?

No. Credits recharge on your anniversary date (billing cycle) and replace previous quota.

How to comment manually with AI Comments?How to launch automatic campaign?How to configure AI Comments?Why aren't my AI comments publishing?

Need help?Our support team is available by email at support@novalya.com or via the **Ticket Center** in your Novalya space.Average response time under 2 hours during business days.

Updated on: 27/03/2026

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