Can I use Facebook and Instagram at the same time on Novalya?
Can I use Facebook and Instagram at the same time on Novalya?
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Quick summary
Yes. It's possible to use one Facebook account and one Instagram account simultaneously on the same Novalya account.
How does simultaneous use work?
Novalya allows connecting:
✅ Possible configuration
- One Facebook account (personal profile or sub-account)
- One Instagram account (personal, creator, or business)
Both can work in parallel on the same Novalya account.
🚀 Multi-platform prospecting
Facebook and Instagram campaigns can run simultaneously if settings are configured:
- Active Facebook campaign → Sending Facebook messages
- Active Instagram campaign → Sending Instagram DMs
- Both at the same time → Maximum prospecting
Important limitations
🔒 One account per platform
Platform | Number of possible accounts |
|---|---|
1 account only | |
1 account only |
Important: It's not possible** to connect:
- Multiple Facebook accounts simultaneously
- Multiple Instagram accounts simultaneously
But you can have 1 Facebook + 1 Instagram active at the same time.
Good to know about linked accounts
Do accounts need to be linked to each other?
No.
You can connect:
- Facebook: Your personal profile
- Instagram: Your business account (even if not linked to Facebook)
Both can be completely independent with no Meta connection between them.
Configuration required for simultaneous use
For campaigns to work at the same time:
✅ Technical prerequisites
- Google Chrome stays open
- Facebook.com tab open
- Instagram.com tab open
- Computer stays on
- No automatic sleep
- Active internet connection
- Both accounts stay logged in
- No automatic logout
- Active sessions
Learn more about technical prerequisites →
Multi-platform usage strategies
Strategy 1: Cross-platform targeting
Prospect the same audience on both platforms with a sequential approach:
Example workflow:
- Find prospects in a Facebook group
- Send a message on Facebook
- If no response after 3 days → Contact on Instagram
- If response on either platform → Stop on the other
Advantage: Increases chances of reaching prospect on their preferred platform.
Strategy 2: Platform segmentation
Adapt your prospecting according to platform and your niche:
Activity type | Priority platform |
|---|---|
B2B, coaching, professional services | Facebook (professional groups, job targeting) |
E-commerce, beauty, lifestyle | Instagram (visual content, influencers) |
Fitness, wellness | Instagram (before/after photos, motivation) |
Real estate, investment | Facebook (local groups, purchasing power) |
Advantage: Optimized prospecting according to each platform's strengths.
Strategy 3: A/B Testing
Test the same message on Facebook vs Instagram to identify which platform converts better for your niche.
Test example:
- Send 50 messages on Facebook
- Send 50 messages on Instagram
- Compare: response rate, conversation quality, conversions
Advantage: Identification of your highest-performing channel.
FAQ
Are sending limits shared between Facebook and Instagram?
Partially. Your Novalya subscription gives a total monthly quota (e.g.: 500 messages) usable on Facebook AND/OR Instagram as you wish. However, Meta's daily limits are separate:
- Facebook: 30-100 messages/day (depending on your account)
- Instagram: 30-100 DMs/day (depending on your account)
So you can theoretically send up to 200 messages/day total if you use both at their maximum.
How do I track my statistics by platform?
The Novalya dashboard displays separately:
- Facebook statistics
- Instagram statistics
Use the platform selector at the top of the dashboard to switch between both.
Can I send the same message on Facebook AND Instagram at the same time?
Yes. Create two separate campaigns (one Facebook, one Instagram) with the same message. Launch them simultaneously. Prospects will receive the message on both platforms (if you target them on both).
⚠️ Warning: Avoid contacting the same person simultaneously on Facebook AND Instagram, this can be perceived as spam.
Is there a risk to using both at the same time?
No, as long as you respect each platform's limits individually:
- Don't exceed 50-80 messages/day on Facebook
- Don't exceed 50-80 DMs/day on Instagram
Meta manages both platforms separately. Using both doesn't multiply risks.
Which platform converts better: Facebook or Instagram?
It depends on your niche:
- B2B, professional services → Facebook generally better (specialized groups, decision-makers)
- E-commerce, lifestyle → Instagram generally better (visual content, engagement)
Test both for 1 month for your specific audience. Results vary by sector.
Related articles
- What are the sending limits on Facebook and Instagram?
- How to connect Facebook to Novalya?
- How to connect Instagram to Novalya?
- Why does Chrome need to stay open?
Multi-platform questions?
Our team advises you on the best Facebook + Instagram strategy for your business.
- Email: support@novalya.com
- Live chat: Available on your Novalya dashboard
We typically respond within 2 hours during business days.
Updated on: 27/03/2026
Thank you!