Can I launch multiple campaigns or features at the same time?

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Quick summary

You can launch multiple campaigns simultaneously if they target different networks (Facebook AND Instagram). On the same network, you can only launch one campaign at a time.

General rule: 1 campaign per network

Basic principle

Simple rule:

• 1 campaign maximum per social network
• Facebook = 1 active campaign
• Instagram = 1 active campaign

You can therefore have:

• 1 Facebook campaign + 1 Instagram campaign simultaneously
• Maximum total: 2 campaigns at the same time (1 FB + 1 IG)

✅ Combinations that WORK

Different networks

These combinations are allowed:

FB Prospecting + IG Prospecting

• ✅ 1 prospecting campaign on Facebook
• ✅ 1 prospecting campaign on Instagram
• At the same time = OK

FB Prospecting + IG AI Comments

• ✅ Prospecting on Facebook
• ✅ AI Comments on Instagram
• Different networks = OK

FB AI Comments + IG AI Comments

• ✅ AI Comments on Facebook
• ✅ AI Comments on Instagram
• At the same time = OK

FB Birthdays + IG Prospecting

• ✅ Birthday messages on Facebook
• ✅ Prospecting on Instagram
• Different networks = OK

Principle: As long as it's not the same social network, it's allowed.

⚠️ Special case: Prospecting + AI Comments (same network)

Acceptable but not recommended

FB Prospecting + FB AI Comments:

• ⚠️ Technically possible
• ⚠️ But not recommended

IG Prospecting + IG AI Comments:

• ⚠️ Technically possible
• ⚠️ But not recommended

Why not recommended:

• Too many simultaneous actions on the same network
• May appear less natural
• Risk of activity overload

If you do it anyway:

• Use cautious intervals (Secure)
• Reduce volumes
• Monitor your account

❌ Combinations that DON'T WORK

Same social network

You CANNOT launch simultaneously:

2 prospecting campaigns on the same network

• ❌ 2 Facebook prospecting campaigns
• ❌ 2 Instagram prospecting campaigns
• Only one at a time

Prospecting + Birthdays (same network)

• ❌ Facebook Prospecting + Facebook Birthdays
• Choose one or the other

Prospecting + CRM Follow-up (same network)

• ❌ Facebook Prospecting + Facebook CRM Follow-up
• ❌ Instagram Prospecting + Instagram CRM Follow-up
• Only one at a time

2 Birthday campaigns

• ❌ 2 Facebook birthday campaigns at the same time
• Only one birthday campaign at a time

2 campaigns of the same type

• ❌ 2 Facebook AI Comment campaigns
• ❌ 2 Instagram AI Comment campaigns
• Only one of each type per network

Why this limitation

Reproduce natural human behavior

Main reason:

• A real person doesn't do multiple actions at the same time on Facebook
• You don't prospect AND comment simultaneously
• You don't launch 2 prospecting campaigns in parallel

Objective:

• Maintain natural behavior in Meta's eyes
• Avoid triggering security alerts
• Protect your account from restrictions

Natural behavior example:

• Morning: You prospect in a group
• Afternoon: You comment on posts
• Evening: You follow up with CRM contacts
• But not all at the same time

FAQ

Can I launch Facebook and Instagram prospecting at the same time?

Yes, it's allowed. The 2 networks are different, so 1 campaign per network = OK.

Can I launch 2 prospecting campaigns on Facebook?

No. Only one Facebook prospecting campaign at a time. Wait for it to finish before launching another.

Prospecting + AI Comments on Facebook, is it possible?

Technically yes, but not recommended. Prefer launching them at different times for more natural behavior.

What happens if I try to launch 2 campaigns on the same network?

Novalya should prevent the launch or stop one of the campaigns. If not, contact support.

Can I launch Facebook Birthdays + Facebook Prospecting?

No. It's the same network (Facebook). Only one campaign at a time. But you can do Facebook Birthdays + Instagram Prospecting.

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Updated on: 27/03/2026