What happens if I change my Instagram account on Novalya?

Reading time: 2 min

Quick summary

Yes, it's possible to change the Instagram account connected to Novalya. However, this action results in deletion of most data linked to the old account.

What happens when switching accounts?

When connecting a new Instagram account, all data linked to the old account is deleted.

🗑️ Automatically deleted data

Data type	Deleted
Instagram CRM history	✅ Yes
Prospect tags	✅ Yes
Pipeline stages	✅ Yes
Contact history	✅ Yes
Contact statuses (HOT/WARM/COLD)	✅ Yes
Conversations and tracking	✅ Yes

✅ What is kept

Saved messages in your library remain available.

Your message templates are not deleted when switching accounts. You can reuse them with the new account.

Why is this deletion necessary?

Each Instagram account has:

Its own prospecting history
Its own prospects and followers
Its own Meta reputation logic
Its own content and audience

Account A's data cannot be transferred to account B because prospects, conversations and history are specific to each account. Keeping this data would create inconsistencies in the CRM.

Account switching procedure

Step 1: Disconnect current account

Novalya Dashboard → Settings
Connections section
Click "Disconnect Instagram"
Confirm disconnection

⚠️ Warning: This action deletes all data linked to this Instagram account.

Step 2: Connect new account

Click "Connect Instagram"
Make sure you're logged into Chrome with the new Instagram account
Authorize Novalya permissions
✅ New account is now active

Total duration: Less than 2 minutes

Important recommendation

Switching Instagram accounts is technically possible, but strongly discouraged if you actively use:

❌ Avoid if you have:

CRM history with tracked prospects
Tags and statuses configured on your contacts
Pipelines with prospecting stages
Important ongoing conversations

Why? You'll lose all this history and have to start from scratch.

✅ Acceptable if:

You're just starting with Novalya
You don't have any important data yet
You're testing different Instagram accounts
You're completely changing strategy

Alternative: Multiple Novalya accounts

If you regularly manage multiple Instagram accounts:

💡 Recommended solution

Create multiple Novalya accounts (one per Instagram account).

Advantages:

✅ No data loss
✅ Simultaneous prospecting possible
✅ Completely separate environments
✅ No risk of confusion

Cost:

One subscription per Novalya account
Discounts available for multi-accounts (contact support)

Common use cases

Case 1: Agency managing multiple clients

You manage Instagram prospecting for 3 different clients.

Solution A (switching):

❌ Switch accounts every week
❌ Lose data with each switch

Solution B (multi-accounts):

✅ 3 separate Novalya accounts
✅ Data preserved for each client
✅ Simultaneous prospecting possible

Case 2: Testing personal accounts

You're testing which Instagram account performs better.

Solution (acceptable switching):

Test Account A for 2 weeks
Switch to Account B and test 2 weeks
Compare results

In this case, data loss is acceptable since it's a test.

FAQ

Can I recover old account data?

No. Once the account is switched, data is permanently deleted. It cannot be recovered, even by reconnecting the old account.

How many times can I switch accounts?

Technically, as many as you want. But avoid more than 2-3 switches per week to avoid being flagged by Meta.

Does switching affect my ongoing campaigns?

Yes. All campaigns linked to the old account are immediately stopped and deleted. You'll need to reconfigure your campaigns with the new account.

Do my statistics carry over between accounts?

No. Each Instagram account has its own separate statistics. If you switch, you start from zero for stats.

Do I need to wait before reconnecting the old account?

No, you can reconnect immediately. But the data will have been deleted during the first disconnection.

Questions about account switching?

Our team advises you on the best approach for your situation.

Email: support@novalya.com
Live chat: Available on your Novalya dashboard

We typically respond within 2 hours during business days.

Updated on: 27/03/2026

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