How to send Facebook birthday messages with Novalya?

Reading time: 4 min

Quick summary

Novalya allows automatically sending birthday messages to your Facebook friends via private message (Messenger). You can send up to 6 days before, on the day or up to 2 days after the birthday.

Where to find the feature

Navigation

Procedure:

1. Log in to your Novalya space
2. Click Facebook in left menu
3. Click Wish birthdays

You'll see:

• List of your existing birthday campaigns
• "Add new" button to create campaign

Who can be targeted

Only your Facebook friends

How it works:

• If person is your Facebook friend → Birthday detectable
• If person is not your friend → Facebook doesn't make birthday accessible → Novalya can't detect it

Detection based on Facebook

Novalya relies on Facebook Birthdays tab:

Principle:

• If Facebook displays birthday → Novalya can use it
• If Facebook doesn't display it → Novalya can't detect it

Create birthday campaign

Launch creation

Click Add new

You then follow 6 steps:

Step 1: How

Sending channel

Birthday messages are sent via private message (Messenger).

There's no other option:

• No public comment
• No wall post
• Only private message

Step 2: Message

Select or create message

Two options:

Option 1: Select existing message

• Choose from your saved messages
• Useful if you already created template

Option 2: Create new message

• Write your birthday message
• Message will be saved for future use

Best practices

Effective message:

• Short (2-3 sentences maximum)
• Natural and warm tone
• Light question at end of message to engage conversation

Example:

"Happy birthday [Firstname]! 🎉 Hope you have an amazing day! Do you have anything special planned?"

Step 3: Strategy (Send timing)

Choose sending moment

You can send message:

Before birthday:

• D-6 (6 days before)
• D-5, D-4, D-3, D-2
• D-1 (day before)

On the day:

• Birthday day itself

After birthday:

• D+1 (next day)
• D+2 (2 days after)

Understanding delays

Example: If today is February 10:

• "Yesterday" (D+1) → Will send to people born February 9
• "In 2 days" (D-2) → Will send to people born February 12
• "Day D" → Will send to people born February 10

See article: How does "Avoid duplicates" option work?

Step 4: Advanced options

Avoid duplicate birthday messages

Recommended status: Enabled

How it works:

• Prevents sending multiple messages to same person for same birthday
• Contact will receive only one message per year for their birthday
• Annual reset on January 1st

If enabled:

• You choose D-2 → Other periods (D-1, D, D+1, D+2) will be blocked for this contact

If disabled:

• You can send multiple messages (before, day D, after) to same contact

See detailed article: How does "Avoid duplicates" option work?

Step 5: Add pipelines (tags)

Organize your contacts

You can add contacts to one or multiple CRM pipelines:

Purpose:

• Identify contacts who received birthday message
• Follow up later if conversation engaged
• Segment according to responses

Pipeline examples:

• "Birthday 2026"
• "Warm relationship"
• "Follow-up needed"
• "Engaged prospects"

Main pipeline:

• Choose which pipeline will be visible as priority in Messenger
• Others remain active in background

See article: How to use CRM pipelines?

Step 6: Campaign name

Name your campaign

Optional but recommended for organization.

Name examples:

• "Birthday D-1"
• "Birthday Day D"
• "Birthday D+1"
• "Birthday before (D-2)"

Launch campaign

Save and launch

Click Save and launch

What happens automatically:

1. Detection: Novalya detects birthdays matching chosen period
2. Sending: Messages are sent according to automatic intervals
3. Pipelines: Contacts are added to defined pipelines
4. Respect limits: Internal limitations are respected

Automatic intervals

Sending intervals are automatically managed by Novalya:

There is no:

• Boost/Efficient/Optimized mode
• Manual interval setting
• Configurable cap

Rhythm is adapted to stay natural and avoid Facebook restrictions.

Launch frequency

Launch daily

Why daily:

• Birthdays change each day
• If you launch 1 time/week, you miss birthdays
• Daily automation guarantees complete coverage

Tip: Schedule daily reminder to launch your birthday campaign.

Best practices

Effective message

Recommended structure:

1. Warm birthday wish
2. Small personal touch (if possible)
3. Open question to engage

Avoid:

• Too long messages
• Too immediately commercial tone
• Too obvious copy-paste

FAQ

Can I send multiple messages to same contact for same birthday?

Yes, if "Avoid duplicates" option is disabled. No if enabled (recommended).

Does this work on Instagram?

No, birthday feature is available only for Facebook.

Can I see in advance who will have birthday?

No. Novalya only relies on what Facebook displays during scan. It's real-time detection.

What happens if my friend hid their birthday?

If Facebook doesn't display it in Birthdays tab, Novalya can't detect it.

Can I schedule campaign for entire week?

No, you need to launch campaign daily to capture birthdays of day matching your strategy.

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Updated on: 27/03/2026