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# Why doesn't my campaign start (prospecting, CRM or birthdays)?

# Why doesn't my campaign start (prospecting, CRM or birthdays)?

**Reading time:** 3 min

## Quick summary

Campaign may not start for several reasons: unfinalized settings, Chrome closed, inactive session, Meta restriction or invalid source. This guide helps you quickly identify cause.

---

## Check campaign is "ready"

### Send button must be blue

In Novalya, campaign is ready when:
- **Settings** button is gray (configuration complete)
- **Send** button is blue

**If Send button is grayed out:**

✅ **Solution:**
1. Click **Settings**
2. Complete all configuration steps
3. Validate each step
4. Return to campaign list
5. Send button should now be blue

| Campaign with grayed Send button isn't ready. Required parameter is missing.

[See article: How to configure Facebook prospecting campaign?](/en/article/how-to-configure-and-launch-a-facebook-prospecting-campaign-on-novalya-1a0i976)  
[See article: How to configure Instagram prospecting campaign?](/en/article/how-to-configure-and-launch-an-instagram-prospecting-campaign-rrpzk6)

---

## Check Chrome and sessions

### Chrome must be open

Even if Novalya interface is accessible, campaigns require:

**Required:**
- **Google Chrome open**
- Active Facebook/Instagram session
- Computer on (not sleeping)
- Active internet connection

✅ **Solution:**
1. Open Google Chrome
2. Log into Facebook in Chrome
3. Log into Instagram in Chrome
4. Disable automatic sleep
5. Relaunch campaign

[See article: Why must Chrome stay open during Novalya use?](/en/article/why-does-google-chrome-need-to-stay-open-while-using-novalya-195z4qp)

---

## Technical extension problem

### Debugging if problem persists

If campaign still doesn't start despite above checks:

✅ **Solution:**

Problem may come from Chrome extension. Follow complete procedure:

[See article: How to solve Novalya Chrome extension problems?](/en/article/how-to-solve-novalya-chrome-extension-problems-1lvz1cx)

**Quick actions:**
- Uncheck/recheck extension
- Check extension is up to date
- Clear Facebook/Instagram cookies
- Change FB/IG language to English

---

## Check temporary Meta restriction

### Facebook/Instagram can limit your account

If Facebook or Instagram temporarily limits your account, campaign may not start.

**Restriction signs:**
- Meta notification about limitation
- Recently blocked actions
- Error message when sending

✅ **Solution:**
1. Check your Facebook/Instagram notifications
2. If temporary block: wait for lift (30 min to few hours)
3. Resume gradually (reduced volume)
4. Use more prudent interval

[See article: My account is temporarily blocked, what to do?](/en/article/what-to-do-if-meta-temporarily-blocks-my-facebook-or-instagram-account-1oke0nv)  
[See article: How to do account warm-up?](/en/article/how-to-do-effective-warm-up-with-novalya-on-facebook-or-instagram-1od706r)

---

## Specific case: Automatic AI Comments

### Source without text or consecutive failures

If you launch automatic AI Comments campaign:

**Possible problems:**
- Many posts don't have enough text
- Multiple consecutive failures
- Novalya automatically stops campaign

✅ **Solutions:**

**Reduce volume:**
- Go from 50 to 10-20 posts
- Test first with small volume

**Increase interval:**
- Switch to 60 or 90 seconds
- Allow more time between comments

**Test in manual mode:**
- Validate your settings work
- Comment 3-5 posts manually
- Then switch to automatic

[See article: Why aren't my AI comments publishing?](/en/article/why-arent-my-ai-comments-publishing-rmccwe)

---

## Specific case: Facebook Birthdays

### No birthdays available

Birthdays are only available if Facebook displays birthdays for chosen period.

**Problem:**
- You launch D-2 campaign
- But Facebook shows no birthdays in 2 days
- Campaign finds no one to target

✅ **Solutions:**

**Try another period:**
- Test Day D instead of D-2
- Test D+1 instead of Day D
- Check there are birthdays displayed on Facebook

**Check Facebook Birthdays tab:**
1. Go to Facebook
2. Menu > Events > Birthdays
3. Check there are birthdays displayed
4. Novalya can only target birthdays visible here

[See article: How to send Facebook birthday messages?](/en/article/how-to-send-facebook-birthday-messages-with-novalya-giq5df)

---

## 30-second checklist

Before contacting support:

✅ Send button is blue (campaign ready)  
✅ Chrome is open  
✅ Active Facebook/Instagram sessions  
✅ Computer on (no sleep)  
✅ No visible Meta restriction  
✅ Valid source (text for AI Comments / birthdays displayed on FB)

**If everything is OK but campaign doesn't start:**

→ Follow [extension debugging procedure](/en/article/how-to-solve-novalya-chrome-extension-problems-1lvz1cx)

---

## Contact support

### Provide maximum information

If problem persists:

**Essential information:**
- Screenshots of problem
- Screenshot of FB/IG tab (click top left)
- **Exact name of concerned campaign**
- Steps already tested

**Specific case: Problem with tag/pipeline**
- If campaign doesn't start
- Test **without adding tag/pipeline**
- If it works without tag → mention it to support

[See all details: Contact support](/en/article/how-to-solve-novalya-chrome-extension-problems-1lvz1cx)

---

## FAQ

### Campaign was ready but doesn't start, why?

First check Chrome is open and your Facebook/Instagram sessions are active. If yes, follow extension debugging procedure.

### How long for campaign to start?

Campaign starts immediately (few seconds) after clicking Send. If nothing happens after 30 seconds, there's problem.

### Can I launch multiple campaigns at once?

Yes, but attention to limits: one campaign per network (not 2 simultaneous Facebook campaigns). You can launch 1 Facebook campaign AND 1 Instagram campaign at same time.

### Send button stays grayed, what to do?

Open Settings and check all steps are completed. Required field is probably missing.

---

## Related articles

| [How to solve Chrome extension problems?](/en/article/how-to-solve-novalya-chrome-extension-problems-1lvz1cx)
| [Why must Chrome stay open?](/en/article/why-does-google-chrome-need-to-stay-open-while-using-novalya-195z4qp)
| [My account is temporarily blocked, what to do?](/en/article/what-to-do-if-meta-temporarily-blocks-my-facebook-or-instagram-account-1oke0nv)

---

|| **Need help?**
|| Our support team is available by email at **support@novalya.com** or via the **[Ticket Center](https://app.novalya.com) (open the ticket center from the help menu)** in your Novalya space.
|| Our team aims to reply within 24 hours on business days.