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# What's the difference between "All members" and "Members with things in common" (Facebook Groups)?

# What's the difference between "All members" and "Members with things in common" (Facebook Groups)?

**Reading time:** 3 min

**Quick summary:** When importing a Facebook group in Novalya, you choose between "All members" (broad audience) or "Members with things in common" (audience with common connections). The "Members with things in common" option is recommended for better response rates.

---

## Where is this choice made?

When you import a Facebook group as a prospecting source:

1. On the Facebook group page, click **Import members**
2. A Novalya window appears with 2 options:
   - **All members**
   - **Members with things in common**

| You must choose an option before launching the import.

---

## What does each option do?

### Option 1: All members

Novalya prospects from **all group members** (broader audience).

**Characteristics:**
- Maximum volume of available prospects
- No connection filter applied
- "Cold" audience (no pre-existing relationship)

**Use cases:**
- Small groups (< 500 members)
- Volume strategy on broad audience
- Specific tests requiring all members

---

### Option 2: Members with things in common (recommended)

Novalya only prospects members with whom you already have **connection elements**.

**Possible connection elements:**
- Mutual friends or connections
- Visible shared interests
- Common groups
- Commonly followed pages
- Similar location

**Characteristics:**
- Reduced volume but **more qualified** audience
- Pre-existing connection (increased receptivity)
- More "natural" approach for Facebook

|| This option is **recommended by Novalya** (and also appears in the import interface).

---

## Why is "Members with things in common" recommended?

### 3 main reasons

**1. Better response rate**
- Members are generally **more open to responding** when a connection exists
- Presence of mutual friends creates initial trust
- Message perceived as less "spam"

**2. More natural behavior for Meta**
- Facebook is more inclined to **let actions proceed** when the approach is natural
- Reduced restriction risk
- Alignment with Meta best practices

**3. Better business results**
- Higher conversion rate on qualified audience
- More engaging conversations
- Optimized prospecting ROI

|| Even with lower volume, results are generally **better** than with "All members".

---

## Can I change the option after import?

### No, conversion impossible

Once a group is imported with an option, you cannot "convert" that import to the other option.

### Alternative solutions

**If you want to test the other option:**
- Import the same group with the other option
- Both imports can **coexist** (distinct sources)
- You can launch separate campaigns on each source

**If you no longer want to use an import:**
- Delete the group source in Novalya
- This frees up space without affecting your other sources

---

## When to use "All members"?

In **most cases**, we recommend "Members with things in common".

### Specific cases for "All members"

**Very small group:**
- Group contains less than 100-200 members
- "Things in common" option would reduce available volume too much

**Specific volume strategy:**
- You need maximum volume for a one-time operation
- You accept potentially lower response rate
- You have a very relevant message for the entire group

**Comparative test:**
- You want to compare performance between both options
- Parallel import for A/B analysis

|| Even in these cases, closely monitor response rates and adjust if necessary.

---

## Impact on filters and campaigns

### Filter compatibility

Both options are **compatible** with:
- Keyword filters (positive/negative)
- Standard Novalya targeting filters
- Identical campaign configuration

### Final prospect volume

**Concrete example:**
```
"French Entrepreneurs" group: 10,000 members

"All members" option:
→ 10,000 potential prospects

"Members with things in common" option:
→ ~1,500 potential prospects (example)

With additional keyword filters:
→ Volume reduced in both cases according to criteria
```

|| Final volume depends on both the chosen option AND applied filters.

---

## Best practices

### Recommended startup

1. **Start** with "Members with things in common"
2. **Test** on small volume (20-30 messages)
3. **Analyze** response rate
4. If satisfactory, continue with this option
5. If volume too low, consider "All members"

### Continuous optimization

- Always prioritize **quality** over quantity
- 10% response rate on 100 prospects is better than 2% on 500
- Adjust your filters before changing import option

---

## FAQ

**Can I see how many members are available with each option before importing?**

No, exact number is only visible after import. Facebook doesn't communicate this information beforehand.

**If I imported with "All members", can I filter afterwards to have only "Things in common"?**

No, this filter only applies to import. You'll need to reimport the group with the other option.

**Do both options consume the same message quota?**

Yes. Message quota depends on your Novalya plan, not the chosen import option. It's the number of actually sent messages that counts.

**Is there a speed difference in import between both options?**

Import "All members" can be slightly longer on very large groups (10,000+ members), but the difference remains minor.

---

|| **Related articles:**
|| - How to add a Facebook group as prospecting source?
|| - How to use keyword filters in Facebook groups?
|| - How to configure and launch a Facebook prospecting campaign?

---

## Need help?

If you have questions about choosing the import option:

- **Ticket Center:** Available from your Novalya space
- **Email:** support@novalya.com

Our team aims to reply within 24 hours on business days.
