> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.novalya.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to send Facebook birthday messages with Novalya? # How to send Facebook birthday messages with Novalya? **Reading time:** 4 min ## Quick summary Novalya allows automatically sending birthday messages to your **Facebook friends** via private message (Messenger). You can send **up to 6 days before**, **on the day** or **up to 2 days after** the birthday. --- ## Where to find the feature ### Navigation **Procedure:** 1. Log in to your Novalya space 2. Click **Facebook** in left menu 3. Click **Wish birthdays** **You'll see:** - List of your existing birthday campaigns - "Add new" button to create campaign --- ## Who can be targeted ### Only your Facebook friends ||| Important: Novalya can send birthday messages **only to your Facebook friends**. **How it works:** - If person is your Facebook friend → Birthday detectable - If person is not your friend → Facebook doesn't make birthday accessible → Novalya can't detect it ### Detection based on Facebook Novalya relies on **Facebook Birthdays tab**: **Principle:** - If Facebook displays birthday → Novalya can use it - If Facebook doesn't display it → Novalya can't detect it | No external data is used. Only information visible in your Facebook interface is accessible to Novalya. --- ## Create birthday campaign ### Launch creation Click **Add new** You then follow **6 steps**: --- ## Step 1: How ### Sending channel Birthday messages are sent via **private message (Messenger)**. **There's no other option:** - No public comment - No wall post - Only private message --- ## Step 2: Message ### Select or create message **Two options:** **Option 1: Select existing message** - Choose from your saved messages - Useful if you already created template **Option 2: Create new message** - Write your birthday message - Message will be saved for future use ### Best practices **Effective message:** - **Short** (2-3 sentences maximum) - **Natural** and warm tone - **Light question** at end of message to engage conversation **Example:** > "Happy birthday [Firstname]! 🎉 Hope you have an amazing day! Do you have anything special planned?" --- ## Step 3: Strategy (Send timing) ### Choose sending moment You can send message: **Before birthday:** - D-6 (6 days before) - D-5, D-4, D-3, D-2 - D-1 (day before) **On the day:** - Birthday day itself **After birthday:** - D+1 (next day) - D+2 (2 days after) ### Understanding delays **Example:** If today is February 10: - "Yesterday" (D+1) → Will send to people born February 9 - "In 2 days" (D-2) → Will send to people born February 12 - "Day D" → Will send to people born February 10 | If "Avoid duplicate birthday messages" option is enabled, only one message will be allowed per birthday per year. [See article: How does "Avoid duplicates" option work?](/en/article/how-does-the-avoid-duplicate-birthday-messages-option-work-1ujwqsh) --- ## Step 4: Advanced options ### Avoid duplicate birthday messages **Recommended status:** **Enabled** **How it works:** - Prevents sending multiple messages to same person for same birthday - Contact will receive only one message per year for their birthday - Annual reset on January 1st **If enabled:** - You choose D-2 → Other periods (D-1, D, D+1, D+2) will be blocked for this contact **If disabled:** - You can send multiple messages (before, day D, after) to same contact [See detailed article: How does "Avoid duplicates" option work?](/en/article/how-does-the-avoid-duplicate-birthday-messages-option-work-1ujwqsh) --- ## Step 5: Add pipelines (tags) ### Organize your contacts You can add contacts to one or multiple **CRM pipelines**: **Purpose:** - Identify contacts who received birthday message - Follow up later if conversation engaged - Segment according to responses **Pipeline examples:** - "Birthday 2026" - "Warm relationship" - "Follow-up needed" - "Engaged prospects" **Main pipeline:** - Choose which pipeline will be visible as priority in Messenger - Others remain active in background [See article: How to use CRM pipelines?](/en/article/how-does-novalya-crm-work-facebook-and-instagram-1g4uqg1) --- ## Step 6: Campaign name ### Name your campaign **Optional but recommended** for organization. **Name examples:** - "Birthday D-1" - "Birthday Day D" - "Birthday D+1" - "Birthday before (D-2)" | Clear name lets you easily find your campaigns and know which strategy you're using. --- ## Launch campaign ### Save and launch Click **Save and launch** **What happens automatically:** 1. **Detection:** Novalya detects birthdays matching chosen period 2. **Sending:** Messages are sent according to automatic intervals 3. **Pipelines:** Contacts are added to defined pipelines 4. **Respect limits:** Internal limitations are respected ### Automatic intervals Sending intervals are **automatically managed by Novalya**: **There is no:** - Boost/Efficient/Optimized mode - Manual interval setting - Configurable cap **Rhythm is adapted to stay natural** and avoid Facebook restrictions. --- ## Launch frequency ### Launch daily | It's recommended to launch this action **daily** to capture all birthdays matching your strategy. **Why daily:** - Birthdays change each day - If you launch 1 time/week, you miss birthdays - Daily automation guarantees complete coverage **Tip:** Schedule daily reminder to launch your birthday campaign. --- ## Best practices ### Effective message **Recommended structure:** 1. Warm birthday wish 2. Small personal touch (if possible) 3. Open question to engage **Avoid:** - Too long messages - Too immediately commercial tone - Too obvious copy-paste --- ## FAQ ### Can I send multiple messages to same contact for same birthday? Yes, if "Avoid duplicates" option is disabled. No if enabled (recommended). ### Does this work on Instagram? No, birthday feature is available only for Facebook. ### Can I see in advance who will have birthday? No. Novalya only relies on what Facebook displays during scan. It's real-time detection. ### What happens if my friend hid their birthday? If Facebook doesn't display it in Birthdays tab, Novalya can't detect it. ### Can I schedule campaign for entire week? No, you need to launch campaign daily to capture birthdays of day matching your strategy. --- ## Related articles | [How does "Avoid duplicates" option work?](/en/article/how-does-the-avoid-duplicate-birthday-messages-option-work-1ujwqsh) | [How to use CRM pipelines?](/en/article/how-does-novalya-crm-work-facebook-and-instagram-1g4uqg1) | How to create effective message? --- || **Need help?** || Our support team is available by email at **support@novalya.com** or via the **[Ticket Center](https://app.novalya.com) (open the ticket center from the help menu)** in your Novalya space. || Our team aims to reply within 24 hours on business days.