> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.novalya.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to do effective warm-up with Novalya on Facebook or Instagram? # How to do effective warm-up with Novalya on Facebook or Instagram? **Reading time:** 4 min **Quick summary:** Gradual warm-up allows increasing account's sending capacity while reducing temporary restriction risks. --- ## Why is warm-up essential? Recent or inactive account is more sensitive to high sending volumes. ### Risks without warm-up **If you send 50 messages/day from first day on recent account:** - ❌ Temporary restriction almost guaranteed - ❌ Account marked as "suspicious" by Meta - ❌ Future limit permanently reduced - ❌ Ineffective and risky prospecting **With gradual warm-up:** - ✅ Ramp-up without triggering alert - ✅ Account perceived as normal and active by Meta - ✅ Limit gradually increases to 50-80 messages/day - ✅ Secure and optimal long-term prospecting ### Warm-up principle || Gradual start allows improving **account reputation** with Meta's systems. Increasing too quickly triggers temporary limitations that can then reduce your maximum limit. --- ## Warm-up plan recommended by Novalya Follow this gradual schedule over **3 weeks minimum**. ### Week 1: Ultra-soft start **Daily volume:** - **10 to 20 messages per day** **Novalya configuration:** - **Prudent** or **Secured** mode - Long intervals to acclimate account **Objectives:** - Observe possible failures (there should be none) - Establish first sending history - Verify account responds well ||| Don't skip this step even if everything goes well. Warm-up must be gradual and regular. --- ### Week 2: Gradual increase **Daily volume:** - **Gradually increase** according to week 1 results - If no failures: move to 25-35 messages/day - If some failures: maintain 15-20 messages/day one more week **Novalya configuration:** - Switch to **Normal** mode if no problem detected - Maintain **Prudent** mode if failures appeared **Objectives:** - Test account's capacity to handle more volume - Monitor response rate (should be at least 5-10%) --- ### Week 3 and following: Stabilization **Daily volume:** - **Adjust volume** according to account maturity - Final goal: stable 40-50 messages/day - Don't maintain constant high volume (alternate high and low days) **Novalya configuration:** - **Normal** mode for daily usage - **Boost** mode possible occasionally (max 20 messages) **Objectives:** - Reach stable cruising speed - Maintain good response rate - Adapt according to occasional operations --- ## Indicators to monitor during warm-up ### Positive signals ✅ - **No unsent messages** (or 1-2 isolated failures maximum) - **Response rate >5%**: At least 1 in 20 prospects responds - **No Meta alerts** in your account settings - **Campaigns completed without interruption** by Novalya | If you observe these signals, your warm-up is going well. Continue gradually increasing. ### Alert signals to take seriously - **Repeated unsent messages** (5+ consecutive failures) - **Response rate <2%**: Your messages don't interest anyone - **Meta alerts**: "You're sending too many messages" - **Campaign automatically interrupted** by Novalya ||| **Immediate action:** Reduce volume by half, switch back to Prudent/Secured mode, and wait 48h before relaunching. --- ## Essential best practices during warm-up ### Strictly respect schedule Don't skip steps even if everything goes well. Warm-up must be **gradual AND regular**. ❌ Bad approach: "Week 1 OK, I go directly to 60 messages/day" ✅ Good approach: **10 messages/week maximum** increase ### Send every day (6-7 days/week) **Regularity** is more important than volume. Better 15 messages/day for 30 days than 200 messages in 3 days. **Ideal schedule:** - Monday to Friday: Full volume - Saturday: Reduced volume (-30%) - Sunday: Break or very low volume ### Use variants from start Use variants within your V2 tier’s limit: Starter 3, Pro 5, Business 10. - Structure and vocabulary changes - Natural and conversational tone - Approach variations | Novalya will automatically alternate between these variants to avoid repetition. ### Target qualified prospects Even in warm-up, don't spam. Target people **truly interested** in your offer: - Get positive responses = strong signal for Meta - Avoid spam reports = preserve your reputation - Improve your Meta "score" = future limit increase ### Stay active on your account In parallel with warm-up, maintain normal activity: - **Like** posts (10-20/day) - **Comment** in groups (3-5/day) - **Post** content (2-3 posts/week) || **Globally active** account gets higher limits. --- ## What to do after 3-week warm-up? Once 3 weeks completed without problem, you can: ### Identify your personal limit Continue gradually increasing to detect your maximum limit: - **Week 4**: Test 50-60 messages/day - **Week 5**: If OK, test 70 messages/day - **Stop at first sign** of temporary restriction | Your limit = Volume just before restriction. ### Maintain safety margin If your limit is 70 messages/day, stay at **50-60 messages/day maximum** in daily usage. Keep 10-20% margin to: - Avoid accidental restrictions - Have flexibility for occasional operations - Preserve long-term account health --- ## FAQ **My account is 6 months old but I never sent messages: should I do warm-up?** Yes. Account age isn't only criterion. If you've never sent messages regularly, Meta has no history about you. Do **accelerated 2-week warm-up**: Week 1 = 15-25 messages/day, Week 2 = 35-50 messages/day. **Can I do warm-up in 1 week instead of 3?** Technically yes, but riskier. If your account already has few months and minimum activity, you can do **accelerated warm-up**: Week 1 = 20-30 messages/day. But 3-week warm-up remains safer. **Should I redo warm-up if I stop Novalya for 2 months?** Use variants within your V2 tier’s limit: Starter 3, Pro 5, Business 10. **Maximum messages after complete warm-up?** Depends on your account. Typically: **Good established account** = 50-70 messages/day, **Excellent very active account** = up to 100 messages/day occasionally, **Average account** = 30-40 messages/day. **Do birthday messages count in warm-up?** No. Facebook birthday messages don't count in your Meta limits. You can send them in parallel with your warm-up without impacting your progression. --- || **Related articles:** || - What are sending limits on Facebook and Instagram? || - What to do if Meta temporarily blocks my account? || - How do sending intervals work? || - Can Novalya get my account banned? --- ## Need help with your warm-up? Our team supports you to start your prospecting safely: The fastest route is to open a ticket from your Novalya workspace: your account is already identified there, so we have nothing to ask you for in order to find your subscription. | [Open a ticket from your Novalya workspace](https://app.novalya.com) (open the ticket center from the help menu) You can also write to **support@novalya.com**. In that case, include the email address of your account and, if you can, a screenshot of what you see on screen: that is what lets us answer correctly the first time.