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# How to configure and launch a Facebook prospecting campaign on Novalya?

# How to configure and launch a Facebook prospecting campaign on Novalya?

**Reading time:** 5 min

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## Quick summary

This article explains how to configure and launch an automated Facebook prospecting campaign with Novalya. Configuration is identical whether you start from a group or a post.

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## Accessing Facebook prospecting

📋 Navigation

1. **Log into your Novalya dashboard**
   - Go to [app.novalya.com](https://app.novalya.com)

2. **Click Facebook > Prospecting**

You'll see in the list:
- **Facebook groups** you imported
- **Facebook posts** you added

**💡 Important:** Groups and posts appear in the same place in the list. The "Type" column** lets you identify whether it's a Group or Post.

🎯 Available actions

Each line contains two buttons:

| Button | Function |
|--------|----------|
| **Settings** | Configure campaign |
| **Send** | Launch campaign |

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## Understanding campaign status

Button colors indicate configuration status:

⚙️ "Settings" button

| Color | Meaning |
|-------|---------|
| 🔵 **Blue** | Settings have **not yet** been configured |
| ⚙️ **Gray** | Settings are already configured |

**💡 Important:** Even if settings are configured (gray), you can modify them anytime.

📤 "Send" button

| Color | Meaning |
|-------|---------|
| ⚪ **Gray** | Campaign **is not ready** to be launched |
| 🔵 **Blue** | Campaign **is ready** to be launched |

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## Step 1: Select a message

The maximum number of variants is **3 for Starter, 5 for Pro and 10 for Business**. Variants rotate in sequence; this cap is not a minimum number to create.

The same template can be used on Facebook and Instagram with **`{{first_name|fallback}}`**. **On Instagram, Novalya never substitutes the person’s real first name: it uses only the fallback value.** With `Hello {{first_name|there}}`, Instagram receives “Hello there”. With an empty fallback, no first name is inserted. Make sure the message remains readable in both cases. Do not use the old `[first name]` token for this shared template.

## Step 2: Campaign settings

| Pace | Interval | Conditions |
|---|---|---|
| Boost | 30–60 seconds | Pro and Business only, at most 20 sends |
| Balanced | 1–3 minutes | Default recommended pace |
| Careful | 3–5 minutes | More spaced sending |

A campaign targets at most **50 prospects**. The selected volume is a maximum, not a guarantee of available profiles or a daily Meta quota. For Boost, select at most 20 sends; above that, use another offered pace. Campaign volumes are separate from the account’s monthly quota.

New V2 offers include **300 / 500 / 700 messages per social account per month** for Starter / Pro / Business. Included quotas are isolated: one account cannot use another account’s allowance, even within the same Workspace. An optional message pack feeds a shared Workspace top-up pool. AI credits are a different unit. Previously granted historical entitlements remain those of the actual offer.

## Step 3: Targeting filters

👤 Gender filter

Available for all Facebook sources (groups and posts).

**Available options:**
- Male
- Female
- Both (no filter)

**⚠️ Accuracy:** This filtering relies on data available on Facebook. Slight margin of error is possible (5-10%).

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🔍 Keyword filter (groups only)

**Availability:** Only for Facebook groups** (not for posts).

How does it work?

Novalya analyzes visible information **under group members' names**, for example:
- Profession
- Company
- University
- Location
- Job title

📝 Keyword examples

**Inclusion keywords:**
- CEO
- Entrepreneur
- Marketing
- Paris
- Consultant

**Exclusion keywords (negative):**
- Student
- Retired
- Job seeking

💡 Advanced usage

You can:
- **Include** keywords (positive filter)
- **Exclude** certain keywords (negative filter)
- Combine both for precise targeting

**Combination example:**
- Include: "CEO, Entrepreneur, Founder"
- Exclude: "Student, Seeking, Junior"

A dedicated article details this advanced feature.

[See detailed article on keywords →](/en/article/how-to-use-keyword-filters-in-facebook-groups-inclusion-exclusion-13jspdw)

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👍 Interaction targeting (posts only)

**Availability:** Only for Facebook posts** (not for groups).

For posts, you must choose the interaction type to target:

| Interaction type | Description |
|------------------|-------------|
| **Comments** | People who commented on post |
| **Likes** | People who liked post (all reactions) |

**⚠️ Important:** It's not possible** to select both in same campaign.

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## Step 4: Advanced options

🚫 Already targeted by Novalya

**If option is enabled:**
- People already contacted via Novalya on Facebook will not be recontacted**

**What is NOT taken into account:**
- **Manually sent** messages (outside Novalya)
- Messages sent on **Instagram** (separate network)

**💡 Recommendation:** Leave this option enabled to avoid contacting same people multiple times.

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💬 People with existing conversation

**If option is enabled:**
- People with whom a Messenger conversation already exists will be ignored**

**Useful for:**
- Avoiding re-contacting current clients
- Avoiding re-contacting prospects already in discussion
- Focusing only on new prospects

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## Step 5: Add tags

Tags are automatically applied when sending message.

🏷️ Using tags

**You can:**
- Select multiple tags** for this campaign
- Define a **main tag**

**Tag examples:**
- Source: "Paris Entrepreneurs Group"
- Status: "Cold prospect"
- Campaign: "Q1 2026 Launch"

**💡 Advantage:** Tags allow segmenting and tracking your prospects in Novalya CRM.

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## Confirmation before launch

Before sending, a **summary screen** displays all your settings:

📋 Complete summary

- ✅ Selected message
- ✅ Strategy (Message alone or + Friend request)
- ✅ Configured volume
- ✅ Chosen interval
- ✅ Applied filters (gender, keywords, interactions)
- ✅ Enabled advanced options
- ✅ Selected tags

🎯 Possible actions

| Action | Result |
|--------|--------|
| **Close** | Cancels launch, keeps settings |
| **Modify settings** | Return to configuration |
| **Launch campaign** | Immediately starts prospecting |

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## Differences between group and post

Some features vary depending on source:

| Function | Group | Post |
|----------|-------|------|
| **Gender filter** | ✅ Yes | ✅ Yes |
| **Keyword filter** | ✅ Yes | ❌ No |
| **Likes / Comments targeting** | ❌ No | ✅ Yes |
| **Volume** | ✅ Yes | ✅ Yes |
| **Intervals** | ✅ Yes | ✅ Yes |
| **Tags** | ✅ Yes | ✅ Yes |
| **Advanced options** | ✅ Yes | ✅ Yes |

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## What happens after launch?

Once campaign is launched:

🚀 Automatic process

1. **Profile scan**
   - Novalya scans members/interactions according to your filters
   - Applies gender criteria, keywords, advanced options

2. **Progressive sending**
   - Messages are sent according to chosen interval
   - Respects variable pauses for natural behavior

3. **Tag application**
   - Each contacted person automatically receives configured tags

4. **Real-time tracking**
   - Progress visible on dashboard
   - Automatic stop in case of repeated errors

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## Configuration best practices

✅ Recommendations

**For recent account:**
- Volume: 10-20 maximum
- Interval: Optimized or Secure
- Strategy: Message only

**For established account:**
- Volume: 40-50 per campaign
- Interval: Efficient
- Strategy: Your choice according to your approach

**For everyone:**
- ✅ Enable "Already targeted by Novalya"
- ✅ Use gender and keyword filters (groups)
- ✅ Test your messages on small volume first

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## FAQ

**Can I launch multiple Facebook campaigns at the same time?**

No. You can launch **one Facebook campaign at a time**.

However, you can launch **one Facebook campaign AND one Instagram campaign** simultaneously (two different networks).

**Valid example:**
- ✅ 1 active Facebook campaign + 1 active Instagram campaign

**Invalid example:**
- ❌ 2 active Facebook campaigns at same time

**Can I modify an ongoing campaign?**

No. Once launched, campaign follows configured settings. You can stop campaign, then relaunch with new settings.

**What happens if I close Chrome during campaign?**

Campaign stops immediately.

**For a campaign to work, you must:**
- ✅ Chrome must stay open
- ✅ Facebook must stay logged in in a tab
- ✅ Computer must stay on
- ✅ Disable automatic sleep

Already sent messages stay sent. Unsent messages remain pending. Reopen Chrome for campaign to resume.

[See complete article: Why does Chrome need to stay open? →](/en/article/why-does-google-chrome-need-to-stay-open-while-using-novalya-195z4qp)

**Are keyword filters case-sensitive?**

No. "CEO", "ceo", "Ceo" are equivalent. Novalya automatically normalizes.

**How many tags can I add per campaign?**

There's no technical limit. However, to keep your CRM organized, 2-3 tags per campaign are generally sufficient.

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## Related articles

- [How to add a Facebook group?](/en/article/how-do-i-add-a-facebook-group-in-novalya-13zptpl)
- [How to add a Facebook post?](/en/article/how-do-i-add-a-facebook-post-to-prospect-people-who-interacted-1uhh8k)
- [How to use keyword filters?](/en/article/how-to-use-keyword-filters-in-facebook-groups-inclusion-exclusion-13jspdw)
- [How do intervals work?](/en/article/how-do-boost-normal-prudent-and-secured-intervals-work-in-novalya-148hu8l)
- [What are Facebook sending limits?](/en/article/what-are-message-sending-limits-on-facebook-and-instagram-1yoq3ed)

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## Need help?

If you have a question about campaign configuration:

📧 **Email:** support@novalya.com  
🎫 **Ticket Center:** Available from your Novalya space

Our team aims to reply within 24 hours on business days.