> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.novalya.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Can I use my own Facebook and Instagram posts as prospecting source? # Can I use my own Facebook and Instagram posts as prospecting source? **Reading time:** 4 min ## Quick summary **Yes, and it's actually an excellent strategy!** Using your own posts allows targeting prospects who already showed interest in your content, qualifying your audience, and engaging with your followers in a personalized way. --- ## How to add your own posts? ### Identical procedure To add your own posts as prospecting source, the procedure is **exactly the same** as for other accounts' posts. **On Facebook:** 1. Go to your Facebook post 2. Click the add button under the post 3. Post is registered in Novalya **On Instagram:** 1. Go to your Instagram post 2. Click the add button under the post 3. Post is registered in Novalya | There's no technical difference between adding your own posts or those of other accounts. The process is identical. [See articles: How to add a Facebook post? | How to add an Instagram post?](/en/article/how-do-i-add-a-facebook-post-to-prospect-people-who-interacted-1uhh8k) --- ## Why target your own posts? ### Strategic advantages Using your own posts as prospecting source offers several major advantages: **Already qualified prospects** - People already saw your content - They showed interest by liking or commenting - Response rate generally **higher** than cold prospecting **Precise segmentation** - You know exactly which content interested them - You can adapt your message according to post - Better personalization possible **Natural engagement** - You're not contacting complete strangers - Conversation starts with shared context - Less resistance, more trust **Lead warming** - Reactivate people who interacted weeks/months ago - Transform passive interactions into active conversations --- ## Use cases: When to use this strategy? ### 1. Relaunch prospects who showed interest **Situation:** You publish content regularly and get likes/comments, but few people take action. **Strategy:** - Wait 24-48h after publication - Add post in Novalya - Target likes or comments - Personalized message referencing post > **MLM example:** > > Your post: "Testimonial: I lost 5kg in 3 weeks!" > > 80 likes + 15 comments > > Message: "Hi! I saw you liked my post about my transformation. Interested to know more about the program I followed?" > **E-commerce example:** > > Your post: "New product: Eco-friendly bag available!" > > 120 likes + 25 comments > > Message: "Hey! Thanks for liking my new collection. I'm offering -15% with code EARLY if you order this week 😊" --- ### 2. Qualify prospects before cold prospecting **Situation:** Before contacting cold prospects, you want to identify who's truly interested in your offer. **Strategy:** - Publish valuable content related to your offer - Wait for interactions - Target only people who interacted - You have **pre-qualified** audience > **Coaching example:** > > Your post: "3 mistakes 90% of beginner entrepreneurs make" > > 200 likes > > Message: "Hi! Your like on my post made me happy 😊 I offer a free 30min discovery session to help entrepreneurs. Interested?" --- ### 3. Segment audience by interaction type **Situation:** You want to adapt your approach based on each person's engagement level. **Strategy:** - **Comments** = Highly engaged prospects → Direct offer - **Likes** = Interested prospects → Value content first **2 different campaigns with 2 different messages:** **Campaign 1 (Comments):** > "Hi! Thanks for your comment on my post. You seem really interested in the subject. I'm sending you a link to my free training." **Campaign 2 (Likes):** > "Hey! I saw you liked my post. I share content on this topic regularly, feel free to follow me to not miss anything 😊" --- ### 4. Engage with audience - Propose other content **Situation:** You want to transform your passive followers into engaged audience on other platforms. **Multiple strategies:** **Redirect to other platform:** - Instagram post → Propose joining private Facebook group - Facebook post → Invite to follow on Instagram or TikTok - Centralize audience on main platform **Offer ebook (capture email):** - Value post → Propose complementary free ebook - Collect email for newsletter - Build qualified email list **Invite to webinar or event:** - Post on theme → Invite to webinar on subject - Testimonial post → Propose live Q&A session - Educational post → Free workshop > **Multi-platform example:** > > Your Facebook post: "5 nutrition tips I use daily" > > 150 likes > > Message: "Hey! Your like made me happy 😊 I share even more nutrition content in my private Facebook group. I'll send you the link in PM if interested!" > **Lead magnet example:** > > Your Instagram post: "How I organize my entrepreneur week" > > 200 likes + 30 comments > > Message: "Hi! I created a free PDF '7 templates to organize your week like a pro'. I'll send you the download link if you want?" --- ## Which types of posts to use? ### High-performing posts for this strategy **High-engagement posts:** - Minimum 50 interactions (likes + comments) - Relevant to your offer - Published in last 7 days (for warm prospects) **Recommended content types:** | Post type | Why it works | |-----------|--------------| | **Customer testimonials** | Proves credibility, attracts similar prospects | | **Before/After** | Generates curiosity, qualified prospects | | **Value advice** | Demonstrates expertise, interested audience | | **Promotions/New products** | Clear purchase intentions | | **Educational posts** | Audience in learning phase | | **Success stories** | Inspires, creates aspiration | ### Avoid **Irrelevant posts:** - Personal posts unrelated to your offer - Posts with too few interactions (< 20) - Too old posts (> 6 months) except warming strategy --- ## Advanced strategies ### Warm up old posts **Strategy:** - Identify your successful posts from last 3-6 months - Add them in Novalya - Target people who interacted back then - Message: "You liked my post X months ago..." | This strategy works particularly well to reactivate cold leads who showed interest but were never contacted. ### Combine own posts + external posts **High-performing mixed strategy:** **Step 1:** Publish valuable content on your profile **Step 2:** Add your posts + competitors/influencers posts **Step 3:** Create 2 campaign types: - Your posts → Personalized message "You saw my content..." - External posts → Classic prospecting message **Result:** Diversified audience, adapted messages --- ## Best practices ### Avoid duplicates: Don't target if existing conversation When using your own posts, some people who interacted may already be in conversation with you. **Solution: Filtering option** In your campaign configuration, use the **Don't target if existing conversation** option. **Advantages:** - Avoids sending message to someone you already talked to - Targets only new prospects - More professional, less spam risk **Use case:** - You publish regularly and get interactions - Some people already responded to your old messages - Others were never contacted - Filter allows targeting only latter | This option is particularly useful for your own posts, as you're more likely to already have conversations with your followers. --- ### Optimal timing **For warm prospects (reactivity):** - Wait 24-48h after publication - Interactions are fresh - Better content memory **For warming (nurturing):** - Posts from 1-6 months - Reactivate old interested people - Remind context in message ### Message personalization **Always mention post:** - "I saw you liked my post about X..." - "Thanks for your comment on..." - "You liked my publication about..." **Adapt according to content:** - Testimonial post → Propose same result - Advice post → Deepen subject - Promo post → Exclusive offer ### Volume and frequency | You can use as many of your own posts as you wish. There's no specific limitation. Strategy works exactly like with any post. **Recommendation:** - 1-3 of your posts per week - Vary targeted content types - Monitor response rates --- ## Facebook vs Instagram difference ### Facebook **Advantages:** - All likes visible - All comments visible - Facebook groups for expanded targeting **Post types:** - Personal profile posts - Facebook page posts - Group posts ### Instagram **Advantages:** - Comments always 100% visible - Often stronger engagement **Instagram limitations (only on other accounts' posts/profiles):** - Likes can be hidden (max 50 visible) on other accounts' posts This availability concerns interactions on offered posts; follower-list prospecting has not launched on Live. This availability concerns interactions on offered posts; follower-list prospecting has not launched on Live. | On Instagram, if you target other accounts' posts with hidden likes, prioritize "Comments" targeting which always remains fully accessible. [See article: Instagram hidden followers/likes limitation](/en/article/how-do-i-add-an-instagram-post-to-prospect-people-who-interacted-8vwpt9) --- ## FAQ ### Will my followers know I'm using Novalya? No. Message arrives via Messenger or Instagram DM like a normal message. Your followers don't know you're using a tool. ### Can I target my Instagram stories? No. Only permanent posts are compatible, not ephemeral stories. ### How long after publication should I add my post? There's no mandatory delay. You can add a post immediately after publication or several months later depending on your strategy. ### Can I use the same post for multiple campaigns? Yes. A post added once can be used for multiple successive campaigns with different messages. ### Does it work for Reels and videos too? Yes. Facebook/Instagram Reels and videos work exactly like classic posts. --- ## Related articles | [How to add a Facebook post?](/en/article/how-do-i-add-a-facebook-post-to-prospect-people-who-interacted-1uhh8k) | [How to add an Instagram post?](/en/article/how-do-i-add-an-instagram-post-to-prospect-people-who-interacted-8vwpt9) | [How to configure a Facebook campaign?](/en/article/how-to-configure-and-launch-a-facebook-prospecting-campaign-on-novalya-1a0i976) | [How to configure an Instagram campaign?](/en/article/how-to-configure-and-launch-an-instagram-prospecting-campaign-rrpzk6) --- || **Need help?** || Our support team is available by email at **support@novalya.com** or via the **[Ticket Center](https://app.novalya.com) (open the ticket center from the help menu)** in your Novalya space. || Our team aims to reply within 24 hours on business days.