> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.novalya.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Can I use Facebook and Instagram at the same time on Novalya? # Can I use Facebook and Instagram at the same time on Novalya? **Reading time:** 3 min --- ## Quick summary Yes. It's possible to use one Facebook account and one Instagram account simultaneously on the same Novalya account. --- --- ## How does simultaneous use work? Novalya allows connecting: ✅ Possible configuration - **One Facebook account** (personal profile or sub-account) - **One Instagram account** (personal, creator, or business) Both can work **in parallel** on the same Novalya account. 🚀 Multi-platform prospecting Facebook and Instagram campaigns can **run simultaneously** if settings are configured: - Active Facebook campaign → Sending Facebook messages - Active Instagram campaign → Sending Instagram DMs - **Both at the same time** → Maximum prospecting --- --- ## Important limitations 🔒 One account per platform | Platform | Number of possible accounts | |----------|----------------------------| | **Facebook** | 1 account only | | **Instagram** | 1 account only | **Important:** It's not possible** to connect: - Multiple Facebook accounts simultaneously - Multiple Instagram accounts simultaneously But you can have **1 Facebook + 1 Instagram** active at the same time. --- --- ## Good to know about linked accounts **Do accounts need to be linked to each other?** **No.** You can connect: - **Facebook**: Your personal profile - **Instagram**: Your business account (even if not linked to Facebook) Both can be **completely independent** with no Meta connection between them. --- --- ## Configuration required for simultaneous use For campaigns to work at the same time: ✅ Technical prerequisites 1. **Google Chrome stays open** - Facebook.com tab open - Instagram.com tab open 2. **Computer stays on** - No automatic sleep - Active internet connection 3. **Both accounts stay logged in** - No automatic logout - Active sessions [Learn more about technical prerequisites →](/en/article/why-does-google-chrome-need-to-stay-open-while-using-novalya-195z4qp) --- --- ## Multi-platform usage strategies Strategy 1: Cross-platform targeting Prospect the **same audience** on both platforms with a sequential approach: **Example workflow:** 1. Find prospects in a Facebook group 2. Send a message on Facebook 3. If no response after 3 days → Contact on Instagram 4. If response on either platform → Stop on the other **Advantage:** Increases chances of reaching prospect on their preferred platform. --- Strategy 2: Platform segmentation Adapt your prospecting according to platform and your niche: | Activity type | Priority platform | |--------------|-------------------| | **B2B, coaching, professional services** | Facebook (professional groups, job targeting) | | **E-commerce, beauty, lifestyle** | Instagram (visual content, influencers) | | **Fitness, wellness** | Instagram (before/after photos, motivation) | | **Real estate, investment** | Facebook (local groups, purchasing power) | **Advantage:** Optimized prospecting according to each platform's strengths. --- Strategy 3: A/B Testing Test the same message on Facebook vs Instagram to identify which platform converts better for your niche. **Test example:** - Send 50 messages on Facebook - Send 50 messages on Instagram - Compare: response rate, conversation quality, conversions **Advantage:** Identification of your highest-performing channel. --- --- ## FAQ **Are sending limits shared between Facebook and Instagram?** **Partially.** Your Novalya subscription gives a **total monthly quota** (e.g.: 500 messages) usable on Facebook AND/OR Instagram as you wish. However, **Meta's daily limits** are separate: - Facebook: 30-100 messages/day (depending on your account) - Instagram: 30-100 DMs/day (depending on your account) So you can theoretically send **up to 200 messages/day total** if you use both at their maximum. **How do I track my statistics by platform?** The Novalya dashboard displays separately: - Facebook statistics - Instagram statistics Use the **platform selector** at the top of the dashboard to switch between both. **Can I send the same message on Facebook AND Instagram at the same time?** Yes. Create two separate campaigns (one Facebook, one Instagram) with the same message. Launch them simultaneously. Prospects will receive the message on both platforms (if you target them on both). **⚠️ Warning:** Avoid contacting the same person simultaneously on Facebook AND Instagram, this can be perceived as spam. **Is there a risk to using both at the same time?** No, as long as you respect **each platform's limits individually**: - Don't exceed 50-80 messages/day on Facebook - Don't exceed 50-80 DMs/day on Instagram Meta manages both platforms separately. Using both doesn't multiply risks. **Which platform converts better: Facebook or Instagram?** It depends on your niche: - **B2B, professional services** → Facebook generally better (specialized groups, decision-makers) - **E-commerce, lifestyle** → Instagram generally better (visual content, engagement) **Test both** for 1 month for your specific audience. Results vary by sector. --- --- ## Related articles - [What are the sending limits on Facebook and Instagram?](/en/article/what-are-message-sending-limits-on-facebook-and-instagram-1yoq3ed) - [How to connect Facebook to Novalya?](/en/article/how-do-i-connect-my-facebook-account-to-novalya-rrwveq) - [How to connect Instagram to Novalya?](/en/article/how-do-i-connect-my-instagram-account-to-novalya-1dft59y) - [Why does Chrome need to stay open?](/en/article/why-does-google-chrome-need-to-stay-open-while-using-novalya-195z4qp) --- --- ## Multi-platform questions? Our team advises you on the best Facebook + Instagram strategy for your business. The fastest route is to open a ticket from your Novalya workspace: your account is already identified there, so we have nothing to ask you for in order to find your subscription. | [Open a ticket from your Novalya workspace](https://app.novalya.com) (open the ticket center from the help menu) You can also write to **support@novalya.com**. In that case, include the email address of your account and, if you can, a screenshot of what you see on screen: that is what lets us answer correctly the first time.