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# Can I launch multiple campaigns or features at the same time?

# Can I launch multiple campaigns or features at the same time?

**Reading time:** 3 min

## Quick summary

You can launch multiple campaigns simultaneously if they target **different networks** (Facebook AND Instagram). On the same network, you can only launch **one campaign at a time**.

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## General rule: 1 campaign per network

### Basic principle

**Simple rule:**
- **1 campaign maximum per social network**
- Facebook = 1 active campaign
- Instagram = 1 active campaign

**You can therefore have:**
- 1 Facebook campaign + 1 Instagram campaign simultaneously
- Maximum total: 2 campaigns at the same time (1 FB + 1 IG)

| This limitation reproduces **natural human behavior**. A person doesn't do multiple simultaneous actions on the same social network.

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## ✅ Combinations that WORK

### Different networks

**These combinations are allowed:**

**FB Prospecting + IG Prospecting**
- ✅ 1 prospecting campaign on Facebook
- ✅ 1 prospecting campaign on Instagram
- At the same time = OK

**FB Prospecting + IG AI Comments**
- ✅ Prospecting on Facebook
- ✅ AI Comments on Instagram
- Different networks = OK

**FB AI Comments + IG AI Comments**
- ✅ AI Comments on Facebook
- ✅ AI Comments on Instagram
- At the same time = OK

**FB Birthdays + IG Prospecting**
- ✅ Birthday messages on Facebook
- ✅ Prospecting on Instagram
- Different networks = OK

**Principle:** As long as it's not the same social network, it's allowed.

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## ⚠️ Special case: Prospecting + AI Comments (same network)

### Acceptable but not recommended

**FB Prospecting + FB AI Comments:**
- ⚠️ Technically possible
- ⚠️ But not recommended

**IG Prospecting + IG AI Comments:**
- ⚠️ Technically possible
- ⚠️ But not recommended

**Why not recommended:**
- Too many simultaneous actions on the same network
- May appear less natural
- Risk of activity overload

**If you do it anyway:**
- Use cautious intervals (Secure)
- Reduce volumes
- Monitor your account

| Prefer launching these campaigns at different times for more natural behavior.

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## ❌ Combinations that DON'T WORK

### Same social network

**You CANNOT launch simultaneously:**

**2 prospecting campaigns on the same network**
- ❌ 2 Facebook prospecting campaigns
- ❌ 2 Instagram prospecting campaigns
- Only one at a time

**Prospecting + Birthdays (same network)**
- ❌ Facebook Prospecting + Facebook Birthdays
- Choose one or the other

**Prospecting + CRM Follow-up (same network)**
- ❌ Facebook Prospecting + Facebook CRM Follow-up
- ❌ Instagram Prospecting + Instagram CRM Follow-up
- Only one at a time

**2 Birthday campaigns**
- ❌ 2 Facebook birthday campaigns at the same time
- Only one birthday campaign at a time

**2 campaigns of the same type**
- ❌ 2 Facebook AI Comment campaigns
- ❌ 2 Instagram AI Comment campaigns
- Only one of each type per network

| Simple rule: If it's the same social network, you can't launch 2 campaigns simultaneously.

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## Why this limitation

### Reproduce natural human behavior

**Main reason:**
- A real person doesn't do multiple actions at the same time on Facebook
- You don't prospect AND comment simultaneously
- You don't launch 2 prospecting campaigns in parallel

**Objective:**
- Maintain natural behavior in Meta's eyes
- Avoid triggering security alerts
- Protect your account from restrictions

**Natural behavior example:**
- Morning: You prospect in a group
- Afternoon: You comment on posts
- Evening: You follow up with CRM contacts
- But not all at the same time

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## FAQ

### Can I launch Facebook and Instagram prospecting at the same time?

Yes, it's allowed. The 2 networks are different, so 1 campaign per network = OK.

### Can I launch 2 prospecting campaigns on Facebook?

No. Only one Facebook prospecting campaign at a time. Wait for it to finish before launching another.

### Prospecting + AI Comments on Facebook, is it possible?

Technically yes, but not recommended. Prefer launching them at different times for more natural behavior.

### What happens if I try to launch 2 campaigns on the same network?

Novalya should prevent the launch or stop one of the campaigns. If not, contact support.

### Can I launch Facebook Birthdays + Facebook Prospecting?

No. It's the same network (Facebook). Only one campaign at a time. But you can do Facebook Birthdays + Instagram Prospecting.

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## Related articles

| [How to configure a Facebook prospecting campaign?](/en/article/how-to-configure-and-launch-a-facebook-prospecting-campaign-on-novalya-1a0i976)
| [How to configure an Instagram prospecting campaign?](/en/article/how-to-configure-and-launch-an-instagram-prospecting-campaign-rrpzk6)
| [How to launch an automatic AI Comments campaign?](/en/article/how-to-launch-automatic-ai-comments-campaign-facebook-instagram-1fudkwo)

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